Marketing Executive

2 days ago

Hyderabad, India GUS Education Full time

Monitoring and overseeing the marketing budget in collaboration with the Sr. Marketing Executive/Head of Marketing to ensure leads target are hit according to budget
- Working closely with Academics (where applicable), the team and key stakeholders to develop engaging positioning for current/new programmes within the marketplace, both in Germany and Internationally
- Working effectively with the wider marketing department, including creative designers, copywriters, SEO team, PPC team, Affiliates team and other marketing executives and managers to develop creative revenue focused campaigns
- Creating and deploying online as well as offline campaigns
- Creating a fully integrated marketing plan and strategy in conjunction with the relevant marketing team members.
- Delivering ROI on marketing & sales revenue targets.
- Achieving lead generation targets across all channels.
- Taking a hands-on role in measuring ROI, ensuring that campaigns are optimised and completed on time as well as tracked and monitored
- Assisting the Marketing Manager with programme launches, prioritising tasks according to business needs
- Working together with the Sales and Business Development team to create sales-orientated bespoke promotional materials for the German and International markets.
- Liaising with different stakeholders to organise and coordinate all the school’s events online and on-campus.
- Providing research and understanding business strategy, our industry, competitors, key drivers and environment.
- Improving consumer journey across all touch points for prospective and current students, as well as alumni
- Liaising with external partners to support in dual branded marketing communications and activities.
- Ensuring compliance with the group PIP and QAA policies and ensuring job logs are kept up-to-date along with all evidences of claims and published information across all channels.
- Continuously develop the skills and knowledge of the team.

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