Marketing Executive
1 day ago
**Ahmedabad** **Full Time** **Requisition Id**: RAO066JD **Salary Range**: upto 396000 **"Define Your Goals and Achieve Them With Us."** **Company Profile** Rao Information Technology is an ardent initiative of a passionate team. Our primary aim is to break the chain of thoughts that lets you settle for the ordinary. We calibrate substantial resources and a working environment that encourages you to push yourself and build a career that stimulates growth. The trust we put in the potential of our employees creates tangible opportunities that help them build a reputable careers. Our passion for building extraordinary lives is what drives us to meticulously create a career path that defines you. Presenting the employees with authoritative guidance, we lend a helping hand to devise a successful career plan that takes you beyond the measurable. Rao IT dispenses a work culture that nourishes your thoughts, motivates your efforts, and kindles enthusiasm. With passion in our minds and vigilance in our hearts, we aim to create a career path for you that makes all your dreams come true. We are an amalgamation of passion, diligence, and creative solutions to reinvent and revolutionise the corporate work culture. Bringing about an era of change, Rao IT is an unprecedented firm that believes in living and thinking beyond the ordinary. If you wish to explore a career with an excellent course of action, we are ready with a passionate team to help you achieve your dreams **Responsibilities**: - Create and execute the product marketing strategy and plan, in collaboration with Digital marketing, communications and product development. - To work with the Design team to develop marketing materials like factsheets, product overviews, insights, and newsletters. - Creating sales enablement materials and coaching our customer-facing teams on how to use our messaging and positioning to overcome objections. - Create marketing collateral to support your campaigns including online, print and video media. - Researching the competitors and the market segment they serve. - Identify the distribution channel, vendors & partners to reach the right audience. - Evaluate the products based on the market scenario and customer demands on a periodic time interval. - Manage & refine brand position on all social channels. - Research accounts and generates or follow through sales leads - Attend meetings, sales events and training to keep abreast of the latest developments **Requirements**: - Master’s Degree in Marketing or related field (preferred) - Demonstrative 2+ years of Product Marketing experience (age 26-32yrs) - Proficiency in collaborating with the technical team to discuss feedback from the existing or potential clients - Strong experience in Market Analysis. - Strong expertise in Competitor Analysis and Product Feedback Analysis. - Proficiency in establishing the brand message on all digital media. - Evaluating the products and suggesting new features based on market research. - Creating & designing marketing materials for products to generate leads. **Experience**: 2 to 3 years **Location**: Ahmedabad (WFO) **Competency**: Competitor & Market Analysis, Lead Generation, Market research, Product Demonstration **Job Shareable Link**: **Experience**: 2 to 3 years
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