Creative Content Writer

2 weeks ago

Remote, India Appstean Infotech Pvt Ltd Full time

**Writing Expertise**:
**Location**: Open (Remote/Hybrid/On-site as per company policy)
**Experience**: 2-4 years of relevant experience in IT product content creation, specifically for SaaS and Cloud solutions.

**Key Responsibilities**:
**Content Creation**:

- Develop engaging and innovative content for SaaS and Cloud IT products, including blogs, case studies, whitepapers, and product guides.
- Write compelling website content that enhances the product's value proposition and improves SEO rankings.
- Create creative and engaging content for social media campaigns to attract and engage the target audience.
- Draft scripts for product explainer videos, demo videos, and marketing campaigns.

**Brand Messaging**:

- Ensure all content aligns with the brand’s tone, voice, and style guidelines.
- Translate complex IT and technical concepts into easy-to-understand, audience-friendly content.

**Content Strategy**:

- Collaborate with marketing, product, and design teams to develop content strategies that drive lead generation and engagement.
- Research industry trends, competitors, and target audience behavior to craft relevant and effective content.

**Social Media & Campaigns**:

- Create content calendars for social media platforms, ensuring consistency in messaging and branding.
- Write creative ad copies, captions, and posts tailored for various social platforms.
- **Performance Analysis**:

- Track content performance and optimize future content based on analytics and feedback.
- Stay updated with the latest content marketing trends and best practices in SaaS and Cloud industries.

**Required Skills & Qualifications**:

- Proven experience in writing content for IT products, specifically SaaS and Cloud solutions.
- Exceptional writing, editing, and proofreading skills with a strong eye for detail.

**Technical Understanding**:

- Ability to comprehend and communicate technical concepts in a simplified and engaging manner.

**Creative Thinking**:

- Ability to craft creative and compelling narratives for different content formats like blogs, videos, and social media.

**Tools & Platforms**:

- Familiarity with content management systems (CMS) like WordPress or HubSpot.
- Proficiency in SEO tools, keyword research, and optimizing content for search engines.
- Experience in social media management tools (e.g., Hootsuite, Buffer).

**Soft Skills**:

- Excellent collaboration skills to work with cross-functional teams.
- Strong organizational and time management abilities to handle multiple projects.

**Perks & Benefits**:

- Opportunity to work with a creative and dynamic team on cutting-edge IT products.
- Flexible working environment with opportunities for learning and growth.

Pay: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Education**:

- Master's (required)

**Experience**:

- Content writing: 1 year (required)
- Content creation: 1 year (required)

**Language**:

- English (required)

Work Location: Remote

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