Content Writer

1 week ago

Chennai, India GoFrugal Technologies Full time

**Brand**: Prime

**Industry**: Enterprise solutions

Content is the king. Are you a king-maker?

Study the customers. Survey the stakeholders. Submerge into the products. Stick to the process. Sow stories that seed success.

**Roles and responsibilities**:
**Create, review and publish compelling content**
- Assist business and solution consultants with proposals, RFP, SoW and other enterprise collaterals
- Reduce creation time by reusing existing content and re-purpose it on other channels
- Maintain a repository of the content generated, organize and help marketers in distribution
- Assist marketers in perfecting the elevator pitches, positioning statements, in-product messages, social media posts and video scripts
- Joint work with growth marketers to build audience/followers, consistent traffic, social engagements, brand awareness, thought leadership from your content deliverables

**Focus on the process that creates results**
- Indulge in primary market research by understanding customer needs, market trends and competition
- Align content generation plan with online/offline growth marketing activities, sales enablement plans and overall focus of the organization
- Collaborate with digital marketing team to align the SEO best practices, keyword research in your online content deliverables for best results
- Measure the performance of content generated through various channels, improve it iteratively to gain incremental growth in conversions
- Adhere to the content generation process from defining purpose, frequent reviews/showcases with relevant stakeholders, feedback tracking, publishing till tracking its performance

**You will not fit in the role if**
- You think content can be created without deep research involving interaction with users and relevant stakeholders
- You believe content creation is not a time bound activity and it can be done only when creativity strikes the chord
- You think the job ends when content is created and you're not keen to track its performance
- You are an individual rock star performer and not a team player.
- You cannot collaborate with intense engagement with the right people at the right time for the right solution
- You need someone to follow up on your work and not a good self-learner and find it difficult to go extra mile
- You do not enjoy continuous feedback and learning
- You feel like a victim in every challenge raised by team members or customers
- You love blaming others instead of seeking help to get the job done when it matters
- You are afraid to raise challenges at work
- You feel daily stand-ups, weekly reviews, monthly plans and course corrections are too much pressure
- You just want a 9 to 5 job

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