Digital Marketer

7 days ago

Ranchi, India Aadrika Enterprises Full time

The range of digital channels, the constant upgrade of digital technology, and the evolving strategies make the scope of digital marketing immense. Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand awareness and generate leads. That is to say, a digital marketer’s roles and responsibilities involve overseeing and development of the overall content strategy for an enterprise, as well as marketing campaigns.

**Project Location(s)**: Ranchi, Jharkand

**Education**: Graduation

**Responsibilities**:
Identify trends and insights
Allocate marketing investments
Plan and direct marketing campaigns
Manage an organization’s website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow
Implement and analyze performance metrics
Measure and assess goals vis-à-vis ROI
Execute new and creative collaborations among technologies and platforms
Requirement
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Ad words campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
How can we help you?

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