Meta Ads Associate

2 weeks ago

Bengaluru, India Walnut Folks Full time

**About us**:
The Walnut Folks Group is a leading digital marketing conglomerate specialised in influencer marketing, SEO & performance marketing. Confluencr and Intent Farm are the 2 agencies that operate under the group.

5 Years+ Into Operations | 500+ Brand Campaigns | 80+ Team Members | Offices in Mumbai & Bangalore | 20+ Prestigious Awards

**Founding Team**:
Hitesh Lalwani (B.Tech & M.Tech IIT Bombay) with 10+ Years of experience in organisations such as P&G, UpGrad
Sahiba Dhandhania (Economics Hons. Christ University) Seasoned entrepreneur with 10+ years of global experience in marketing
The senior team members come with a rich experience of 5-10 years in the industry, having worked with prominent brands of the nation.

**Our Clientele**:
We are looking for a Meta Ads Associate to help plan and implement Meta ad campaigns for a diverse set of brands.
- For this role, you should understand customers’ behavior on Facebook and Instagram.
- You should be able to plan ad campaigns including creatives, copy and then run them on the Facebook platform for best ROI.
- You should be able to lead analytics to improve the results of ads continuously.
- You should have spent at least INR 1 Lac monthly (ideally much more) on Facebook ads consistently and worked with brands from multiple industries. Agency experience is preferable.

**Responsibilities**:

- Lead social media ads for multiple clients simultaneously
- Gather and analyze consumer behavior data (e.g. web traffic and session activity)
- Conduct competitor research via Facebook ads library, social platforms, SEMRush etc
- Plan campaign structures for any given client depending on their business objectives, budgets and competition.
- Coordinate with the Marketing Design and Content teams to create advertising material (e.g. ad creatives, GIFs, videos, carousels)
- Conduct regular analysis of key metrics across ad, ad set, campaign level to improve campaign performance.
- Create reports on key marketing and sales metrics
- Keep organized records of marketing metrics and results of past campaigns
- Coordinate with clients as needed to prioritize work

**Requirements**:

- Proven work experience as a Meta Ads Associate, or similar role
- Knowledge of marketing digital tools and techniques
- Solid computer skills, including MS Excel, Google analytics and Meta Business Manager
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- We are NOT really looking for someone who is an all-rounder on Digital. Neither are we looking for someone more into SEO or more into Organic Social Media Management.

**Location: Bengaluru (WFO**
**)**

**Benefits**:

- Work directly with the founding team of a 9 figure revenue agency
- Work autonomy and freedom to implement strategies
- Hyper-intensive growth culture
- Learning opportunities and access to specialized courses
- Opportunity to work with marketing stalwarts

Industry

**Advertising**
***

Salary

**5-6 LPA**
***

Work Experience

**1-3 years**
***

City

**Bangalore North**
***

State/Province

**Karnataka**
***

Country

**India**
***

Zip/Postal Code

**560037

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