Graphic Designer
6 days ago
**Brand & Campaign Design**
- Design social creatives for Instagram, Facebook, LinkedIn: Reels covers, carousels, single posts, and Stories.
- Build and maintain brand systems and templates across sub-brands (Refurbr, Serverstore, Comprint, Rentr), ensuring consistency and accessibility. Motion Design & Video Collaboration
- Produce motion graphics packages: intros/outros, lower thirds, animated titles, overlays, transitions.
- Partner with the Cinematographer & Video Editor to elevate footage through pacing, captions, and motion treatments that drive retention. YouTube Thumbnails & CTR Uplift
- Own a “thumbnail lab”: create 2-3 variants per video, run tests, and iterate to lift CTR.
- Maintain a structured asset library: versioning, naming conventions, tagging, licensed fonts and media.
- Ensure exports meet platform specs and performance best practices (safe zones, file size, readability on mobile).
- Uphold brand and compliance standards (OEM logo usage, claims accuracy, accessibility). AI-Accelerated Creative
- Use AI tools to speed workflows: background removal, upscaling, auto-captioning, design variations, and motion templates.
- Document learnings and create reusable kits for faster production. Collaboration & Delivery
- Work closely with Content/Copy on hooks and messaging alignment.
- Partner with Social on rapid-turnaround trend assets and UGC/influencer collabs.
- Hit production SLAs: same-day for P0 priorities, 48h for standard social assets, 3-5 days for complex motion packages. What You’ll Ship Monthly (typical)
- 8-12 motion assets or short edits.
- 8-12 YouTube thumbnail variants across podcasts and product reviews.
- Reusable template packs and updated brand libraries.
**Success Metrics (KPIs)**
- Thumbnail CTR improvement: +15-25% vs baseline within 8-12 weeks.
- Asset delivery on time: ≥95% within SLA; average revisions ≤2 rounds.
- Engagement uplift on designed assets: saves/shares and watch-time improvements where applicable.
- Template reuse rate and production velocity month-over-month.
- Brand compliance score ≥95% on quarterly audits.
**Requirements:
- **
- Bachelor’s degree in Design, Fine Arts, Visual Communication, or related field (or equivalent experience).
- 3+ years in digital design with demonstrated motion/video editing experience.
- Strong portfolio across social campaigns, ads, and motion work; examples of YouTube thumbnails are a plus.
- Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects/Premiere), and Figma.
- Experience designing for mobile-first consumption and accessibility (contrast, captioning, font sizes, alt text guidance).
- Comfortable working in fast cycles with feedback, testing, and data-led iterations. Preferred Qualifications:
- Experience in IT/tech categories (products like laptops, desktops, servers) and marketplace/commerce visuals.
- Understanding of performance design principles (hooks, hierarchy, CTA clarity, landing page visual structure).
- Familiarity with color pipelines, export codecs, and social platform specs.
- Basic knowledge of 3D/lighting or camera raw workflows is a bonus. AI Proficiency
- Hands-on with Canva AI, Adobe Firefly, DALL-E, Figma AI, RunwayML, and CapCut/Auto-caption tools.
- Able to create and standardize AI-assisted workflows for speed without sacrificing quality.
Pay: ₹30,000.00 - ₹80,000.00 per month
**Benefits**:
- Provident Fund
Work Location: In person
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