Field Sales Officer

2 days ago

Pune Maharashtra, India Shri Bajrang Alliance Ltd. (Agro Division) Full time

**Job Description - Sales Officer (HoReCa Sales)**

**Company**: Goeld Frozen Foods
**Location**: Pune
**Experience**: 3 - 5 years

**About Goeld Frozen Foods**

Goeld Frozen Foods is a **100% vegetarian frozen food brand** that has rapidly built a reputation for **quality, taste, and innovation**. With a diverse product portfolio and a strong presence in **retail, modern trade, and HoReCa (Hotels, Restaurants & Catering)** channels, we are expanding across India and globally. To strengthen our HoReCa sales footprint in **Pune**, we are hiring a **Sales Officer** who is passionate about building customer relationships and driving sales in the frozen food industry.

**Role Overview**

The **Sales Officer - HoReCa Sales** will be responsible for expanding the HoReCa client base in Pune, managing relationships with hotels, restaurants, caterers, and institutional clients, and ensuring sales targets are consistently achieved. The role requires strong networking, proven sales experience in frozen foods, and a proactive approach to business development.

**Key Responsibilities**
- Develop and grow the **HoReCa customer base** (hotels, restaurants, caterers, QSR chains, and institutions) within Pune.
- Build and maintain strong relationships with chefs, F&B managers, and purchase heads.
- Conduct **product presentations, tastings, and promotional activities** to enhance product acceptance and visibility.
- Coordinate with distributors and channel partners to ensure smooth order fulfillment and timely delivery.
- Track competitor activity, pricing, and market dynamics to provide actionable insights.
- Achieve assigned **monthly, quarterly, and annual sales targets**.
- Submit regular sales reports, forecasts, and market updates to management.

**Qualifications & Experience**
- Graduate/Postgraduate in Business, Marketing, or related discipline.
- **3-5 years of proven sales experience in the frozen food industry with a strong focus on HoReCa sales (mandatory).**:

- Strong client network in Pune’s HoReCa segment (hotels, restaurants, catering groups, QSRs).
- Demonstrated ability to meet and exceed sales targets.
- Strong communication, interpersonal, and negotiation skills.
- Self-motivated, result-driven, and capable of working independently.
- Willingness to travel locally for client visits and business development.

**What We Offer**
- Opportunity to represent one of India’s fastest-growing frozen food brands.
- Exposure to a high-potential HoReCa market in Pune.
- A collaborative, entrepreneurial, and growth-driven work culture.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Provident Fund

**Experience**:

- Frozen Food Industry: 2 years (required)
- Horeca sales: 2 years (required)

**Location**:

- Pune, Maharashtra (required)

Work Location: In person

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