Growth Marketer

Full Time - Marketing - Remote

Bengaluru, Karnataka, India

At Aftershoot, we’re building more than just AI tools; we’re building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world. From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.

We’re a fast-growing, passionate team backed by over 30,000+ photographers and $10 M+ in ARR.

But we’re just getting started. Our mission is clear: solve the biggest pain points in photography, and keep evolving with photographers who use our tools daily.

If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you.

Let’s create the future of AI in photography, together.

**Your Mission**:
As a Growth Marketer, you will primarily leverage paid acquisition as a growth lever while identifying opportunities across the customer journey from awareness to conversion. You'll scale our Google Ads and Meta campaigns, experiment with new channels, and use analytics to optimize for maximum ROI. Working at the intersection of marketing, product, and data, you'll collaborate closely with cross-functional teams to implement growth strategies that deliver measurable business impact.

**What You Will Do**:

- Scale paid acquisition channels, with primary focus on Google Ads and Meta platforms, to drive efficient user and customer growth.
- Conduct in-depth keyword research to uncover new Google Search opportunities with high intent and lower competition.
- Map comprehensive customer journeys to identify strategic touchpoints for targeted ad placements across platforms.
- Continuously experiment with new paid channels and campaign strategies to discover untapped growth opportunities.
- Develop and implement a systematic experimentation framework to test creative concepts and campaign approaches.
- Use product analytics tools (Mixpanel, Amplitude, PostHog, etc.) to analyze user behavior, conversion paths, and ROI from paid channels.
- Identify drop-off points in the user journey and collaborate with relevant teams to optimize conversion rates.
- Create detailed briefs for copywriters, designers, and video editors to develop high-performing campaign assets.
- Develop creative concepts for campaigns that effectively communicate product value propositions and differentiators.
- Gain a deep understanding of the product, target audience, and competitive landscape to inform campaign strategy.
- Track, measure, and report on key acquisition metrics and KPIs to inform strategic decisions
- Stay current with emerging paid acquisition tactics and platform changes to maintain a competitive advantage.

**What We're Looking For**:

- 4+ years of experience in paid acquisition or performance marketing, with a proven track record of scaling campaigns profitably.
- Deep expertise in Google Ads and Meta advertising platforms, including advanced targeting, bidding strategies, and optimization techniques.
- Strong keyword research skills with the ability to identify high-intent, lower-competition search opportunities.
- Experience mapping customer journeys and identifying strategic touchpoints for effective ad placement.
- Strong data analysis skills with experience using product analytics tools (Mixpanel, Amplitude, PostHog) to track user behavior and conversion paths.
- Creative mindset capable of developing innovative campaign concepts that highlight product value propositions.
- Experience creating comprehensive briefs for creative teams (copywriters, designers, video editors)
- Hands-on experience identifying conversion bottlenecks and collaborating cross-functionally to resolve them.
- Comfort working with marketing budgets and optimizing for key performance metrics (CAC, LTV, ROAS)
- Experience in SaaS, photography software, or creative tech products is highly desirable.
- Results-driven approach with a growth mindset and willingness to experiment.

**What happens after you apply?**
- Step 1: If your profile aligns with our vibe and requirements for the role, our people team will reach out to you for a brief phone call.
- Step 2: If everything aligns, your next chat will be with one of your future team members to better understand the role and your experience.
- Step 3: You will then be given a task - this helps us evaluate your thought process and help you showcase your expertise.
- Step 4: If everything goes well, you will meet the leadership for a quick bar-raiser round.
- Step 5: If you do manage to clear all rounds, this is the point we make an offer, shake hands, and welcome you to the team.

**You will work with**:

- Captain**:Rasheed**
- Team Member