Content Writer

**WORK WITH US**

**Company**: Himalayan Institute of Alternatives, Ladakh
**Location**: Phyang/ Leh - Ladakh, India
**Position Type**: Full-time

Himalayan Institute of Alternatives, Ladakh (HIAL) is an upcoming Alternative Institute for Mountain Development which follows Contextual Learning and Experiential Pedagogy where students learn by doing and earn while they learn. It aims to develop Ladakh into a benchmark of sustainable living for the mountain world, where all children receive a meaningful education that prepares them for a life of dignity in harmony with nature. It believes in collaborative exercise between learners and facilitators. Instead of solving problems with the conventional 3Rs (Reading, writing, and arithmetic), the learners are encouraged to solve problems using the 3Hs: Bright Head, Kind Heart, and Skilled Hands. The institute is promoted by the renowned leaders in entrepreneurial education in India and attracts talent and grants from leading corporates and Government bodies in India.

**For more details about us, please check**:
Visit : HIAL Website or watch: About HIAl

**About The Role**:
As a content writer / you shall get to create content that shares HIAL’s story, vision and brand to the world and make an impact across many different digital / social / media platforms.

**Responsibilities**:
1.Write, edit, publish content for websites, blogs, vlogs, videos, social media campaign (LinkedIn, Facebook, Twitter, Instagram etc).
2.Creating compelling headlines and body content that will capture the attention of the target audience.
3. Write content for Annual Report, Newsletter and other internal communication initiatives.
4. Design content marketing strategy.
5. Optimise content considering SEO.
6. Should have the ability to work independently and with cross functional teams.
7. Should be able to come up with fresh ideas and take ownership of projects.
8. Ensure that the content adheres to required branding and style guidelines and is relevant for our target audience.
9. Scripting for audio-visual, written and other media content.
10. Plan and Execute Events and Conferences that are integral to HIAL.
11. Monitor HIAL’s Social Media and online presence and timely preparing high quality content for promoting HIAL brand value.
12. Prepare HIAL Annual Report (Annually), Newsletters (Quarterly), Monthly Updates (Monthly) collating data as required from all stakeholders.
13. While ensuring that they adhere to standards and goals of the HIAL, write and produce high-quality materials for effectively communicating to the key audience at appropriate platforms.
14. Create creative content for social media platforms including LinkedIn, Facebook and Instagram to maintain an active online presence for HIAL.
15. Content for press releases, media briefings etc for HIAL’s media relations across radio, print, digital, and television.
16. Assure uniformity in all content by serving as key brand guardian of HIAL.
17. Maintain the content of HIALs website by making sure it is correct, up to date, and persuasive.
18. Have an eye for detail and make sure all output is of a high quality.
19. Able to work from remote ethically and maintain timelines for deliverables.

**KRA**:
1. Written content for communication with HIAL’s stakeholders.
2. Preparation and circulation of Annual Report (Annually), Newsletters (Quarterly), Monthly Updates (Monthly), brochures/ manuals, etc.
3. Branding and marketing related content.
4. Support in promoting the events organised time to time with valuable content for marketing and branding.
5. Social Media: Preparation of high quality and engaging content for all the social media handles as per tentative schedule mentioned below with SEO.

1. Instagram: Ensure daily effective posts.
2. Any Event: Instant Posting.
3. Facebook: Ensure daily effective posts.
4. Twitter
5. LinkedIn
6. Website

6. Content for the Events:
1. Annual Conferences & Festivals, promotion activities (Sun & Earth, Education, Entrepreneurship, Energy Studies).
2. Workshops.

7. I Live Simply (ILS).

1. Manage content related activities for ILS.

**Preferred Educational Background**:
1.Graduate or Master’s in Mass Communication/ English literature or equivalent.

2.Good command over English.

3.Proven experience working under strict deadlines and the ability to work quickly.

4.Creative skills and usage of photographs, drawings, diagrams, animation, etc

**Preferred Work Experience**:
1.Minimum of 2-5 years in similar roles.

2.Ability to work independently and reliably with mínimal supervision.

3.Experience in SEO will be preferred.

4.Creative writing.

**Compensation**:
As per industry and region standards.