Copy Writer

4 days ago

Mumbai, India AstaGuru Full time

**Job Title**:
Copy Writer

**Level**:
Junior Management

**Position Role**:
This position will be responsible to develop digital content for the company that accurately reflects company ideals, also do research on the different auction segments to create content for digital platform and write each article in adherence to the same.

**Responsibilities**:

- Creation of all marketing content - online and offline (e.g. digital ads, social media content, website content, blogs, press releases, brand video scripts, brand AVs).
- Write clear, channel specific copy with a distinct voice. Interpret copywriting briefs to understand project requirements.
- Needs to keep abreast of the art universe in India and globally, latest digital trends.
- Strategically develop, deploy and optimize SEM/PPC campaigns around marketing goals
- Needs a clear understanding of brand tone and voice; along with competition understanding
- Shall liaise with design and other teams for day-to-day work.

**Experience**:

- Junior-Level
- 2+ years

**Gender
- Female and Male**:
**Education-**: Bachelor’s degree (preferably in English, journalism or a related field) and 2-5 years of strong work experience, preferably in an advertising or interactive agency with an impressive portfolio to put forward.

**Age Group**:
Junior-Level
- 22- 26 yrs

**Competencies**:

- Knowledge
- Sharp writing skills and experience developing copy for large cross-channel and/or direct-marketing initiatives across media.
- Impeccable grasp of the English language, including idioms

**Skills**:

- Excellent communication skills
- Excellent interpersonal skills

**Personal attributes**:

- Ability to work independently
- Good time management skills, including prioritizing, scheduling, and adapting as necessary

**Technical Skills**:

- Proficient in MS Office suite of Programs

**Career Path**:

- Copy Writer

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