PPC Intern

4 days ago

Baner Pune Maharashtra, India Upperthrust Technologies Full time

**Company Profile**:
With a 7-year legacy in the IT industry, we're a seasoned software development company. Our expertise spans Product Engineering, AI/ML, DevOps as a Service, UI/UX, Data Engineering, Application Development, Information Security, iOS, Android, Cloud Management, SaaS, and Cloud Applications.

Few of our esteemed Clients - IBM, Barclays, Nfolks Data LLC, ETP International, BSC Global, Logituit, and so on

**Job Summary**:As a PPC Intern at Upperthrust Technologies, you will play a vital role in supporting the development and execution of pay-per-click (PPC) advertising campaigns across various platforms. This position offers an excellent opportunity to learn about digital marketing strategies, optimize campaign performance, and contribute to the growth of our digital footprint.

**Job Title - PPC Intern**

**Experience required - 0 to 1 years**

**Education - Bachelor's degree in marketing, advertising, communications, or a related field.**

**Roles & Responsibilities**:

- Set up and manage Google Tag Manager accounts and containers.
- Implement and maintain tracking tags for website analytics, conversion tracking, and remarketing.
- Work closely with the marketing and web development teams to ensure tags are correctly implemented.
- Assist in conducting keyword research and competitor analysis to inform campaign strategy.
- Collaborate with the team to craft compelling ad copy tailored for different platforms.
- Support the setup and management of PPC campaigns on Google Ads, Bing Ads, and social media advertising channels.
- Monitor campaign performance metrics and proactively identify areas for optimization.
- Prepare reports and present findings to the marketing team, offering insights and recommendations for improvement.
- Assist in on-page optimization tasks, such as creating title tags and meta descriptions to improve search engine visibility.
- Monitor and analyze website traffic and user behavior using Google Analytics.
- Prepare weekly and monthly reports on digital marketing performance, including social media metrics, website traffic, and conversion rates.
- Provide insights and recommendations based on data analysis to optimize marketing strategies and campaigns.
- Plan and produce compelling social media content, including posts, reels, and videos, to engage audiences.
- Currently enrolled in or recent graduate of a bachelor's degree program in marketing, advertising, communications, or a related field.
- Strong interest in digital marketing and a desire to pursue a career in PPC advertising.
- Excellent analytical skills with a keen attention to detail and the ability to solve problems.
- Effective communication and collaboration skills, with the ability to work well in a team environment.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required.
- Bonus points for prior experience with Google Ads, Bing Ads, social media advertising platforms, or marketing analytics tools like Google Analytics.
- A creative mindset with the ability to craft engaging ad copy is highly valued

**Job Location - Pune (WFO)**

Pay: ₹5,000.00 - ₹10,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

Work Location: In person

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