Web Content Writer

**Key Responsibilities**
- Writing, editing, publishing, and promoting web content
- Create different types of content including mail, social media posts, blogs on a daily basis
- Knowledge of the latest communication trends and client-related strategies and developments.
- Conducting in-depth research on web-related topics in order to develop original content.
- Ensuring that the content is plagiarism-free and written in your own words.
- Preparing outlines when needed and getting them approved
- Conducting deep research about topics provided by the company and writing in-depth articles of 1200-1500 words for each topic
- Using social media to connect consumers, respond to questions or complaints, and to promote company initiatives.
- Collaborate with cross-functional, product, social media, and PPC teams to develop & execute high-quality content.
- Refresh and optimize existing content to ensure alignment with strategy
- Writing error-free content (free from grammatical errors, spelling)
- Identifying customers’ needs and recommending new content.
- Able to generate product description from content generator and edit the prompt to get the right content.
- Comply with the SEO practices to write unique and informative content.
- Produce content marketing campaigns to drive leads.
- Monitoring responses to posts via the website, social media, or other platforms to better understand the audience.
- Comfortable with writing copy that supports the entire sales cycle including
- Ability to vary tone, voice, and other supported characteristics demanded by the target audience/client at hand
- Actively audit & recommend fixes for any technical SEO issues and administer off-page optimization projects.
- Analyze content marketing metrics and makes changes if needed
- Engage with other departments to create innovative content ideas
- Conduct extensive online as well as offline research for timely news and features
- Up-to-date with the latest digital marketing trends and the company's focus business areas
- Able to do background research to assess the content to see if its relevancy and check to make sure its correct
- Detail oriented analytical thinking to produce high-quality brand, and marketing experiences and bring interesting stories around our product and services to the market.
- Take ownership of content properties comprising internal posts, guest blogs, thought leadership articles, eBooks, case studies, social media, infographics, video scripting and storyboards, brochures, mailers, and snippets.
- Support the marketing team's role in harnessing the diverging market potential
- Take the lead on ideation, and brainstorming for creative content.
- Contribute to content optimization measures to increase website dwell time and engagement.

**Our requirements**:

- Experience with SEO tools (Semrush), SaaS, and analytics tools (Google Analytics, Google Search Console) is a plus point
- Experience using CMS (WordPress) and writing for technical verticals is a huge plus
- Bachelor’s degree in a technical field, with sound knowledge of Science & Technology
- Content writing/Blogging hands-on experience of 1-4 years in a corporate sector (B2B)
- Command over English language, including idioms and current trends in slang and expressions
- Ability to work independently
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
- Ability to work on multiple projects with different objectives simultaneously

**Skills Required**:

- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
- Knowledge of SEO and SEM tools and techniques
- Understanding of HTML and domain hosting
- Basic proofreading and copyediting skills
- Passion for writing
- Self motivated
- Positive minded with an editorial mindset
- Ability to multitask
- Process-driven and adaptive.
- Team Management Skill

**Salary**: ₹10,288.92 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- New Nikol, Ahmedabad - 382350, Gujarat: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- English (preferred)