Copywriter

About Us

Heads Up For Tails is a one-stop pet product's brand with its paw-prints across India. We design,manufacture, and customize high quality and functional pet products to improve the quality of your pet'slife and make pet parenting delightful.

We were founded with the sole aim of making the lives of all pet companions better and on the strongbelief that pets are family. By offering products and services that make pets more comfortable, healthier,and happier, we hope to strengthen the bond between pet and parent.

With a firm belief in safety, innovation, and empathy, we create and curate a range of relevant petproducts and services. We are constantly adding to our inventory of products and services to provideparents with a holistic pet care experience and hope to become rock solid partners in each family’s petparenting journey.

We have over 1200+ employees spread across the country; with 220+ in our headquarters in Gurgaon. Wehave been awarded the ‘Brand of the Year’ Award three times (2017, 2019 and 2021), most recentlyawarded at Homburg Palace, Vienna. We have been certified as a Great Place to Work 2022 by Great Placeto Work Institute, India.

Position Summary

We’re looking for a sharp, versatile writer who can bring ideas to life across formats, from product packaging to punchy campaign taglines.

This role is key to delivering smart, engaging content that connects with our audience and reflects our brand’s voice across channels.

If you’re quick with ideas, detail-oriented with words, and excited to work on diverse content tasks, we’d love to have you on board. We’re looking for a sharp, versatile writer who can bring ideas to life across formats, from product.

**Responsibilities**:

- Write clear, compelling content for ads, packaging, in-store displays, video scripts, product launches, blogs, and more, always with the target audience in mind.
- Craft memorable slogans, taglines, and headlines that stand out and communicate value.
- Turn briefs into engaging, on-brand copy across a wide range of mediums.
- Collaborate with designers, brand leads, and fellow writers to deliver strong, cohesive creative work.
- Balance multiple projects with care, maintaining quality while meeting timelines.
- Stay curious about trends, customer insights, and the evolving pet care space to keep ideas fresh.
- Write clear, compelling content for ads, packaging, in-store displays, video scripts, product launch.

Minimum Qualifications, Skills and Competencies
- 2+ of experience in writing, with a strong track record of producing compelling content in both short-form and long-form formats.
- Proficiency in proofreading and editing, ensuring accuracy and consistency in all written materials.
- Demonstrated creativity and innovation in writing, as evidenced by a portfolio showcasing a range of engaging and impactful projects.
- Comfort working with various writing styles and formats, adapting to the needs of different projects and audiences.
- Ability to thrive in a dynamic, fast-paced environment, managing multiple tasks and deadlines effectively.
- Strong collaboration skills, with a willingness to contribute ideas and work closely with team members to achieve shared goals.
- An animal lover is a plus

What Heads Up For Tails Can Offer You:
Heads Up For Tails is the single largest organized leader in the growing pet care industry in India, a market thats estimated to reach INR 5475 crores by 2025. With an omni-channel network of manufacturing, retail, e-commerce and distribution, Heads Up For Tails can offer you a dynamic and ambitious work environment where you can leverage your experiences and skills to solve exciting, complex problems. We offer you a culture that thrives on ownership and initiative, where people who are excited about taking the path less travelled will thrive and succeed.