Packaging Designer

1 week ago

Sahibzada Ajit Singh Nagar Mohali Punjab, India Chai Nagri Full time

A **packaging designer** is responsible for creating the visual and structural design of product packaging. This role blends creativity with an understanding of branding, consumer behavior, and manufacturing processes. The goal is to design packaging that is both aesthetically appealing and functional while conveying the right message about the product and brand. Here are the typical **roles and responsibilities** of a packaging designer:

- Creating innovative packaging designs that reflect the brand's identity, target audience, and product features.
- Developing design concepts for primary packaging (the product's direct container) as well as secondary and tertiary packaging (outer cartons, labels, shipping boxes).
- Working on both the visual appearance (graphics, colors, typography, logos) and structural aspects (size, shape, materials) of packaging.
- Researching and analyzing consumer preferences, market trends, and competitor packaging to create standout designs.
- Ensuring the packaging appeals to the target audience, is eye-catching, and communicates the product’s key benefits effectively.
- Creating detailed design layouts, including product labeling, images, and text.
- Designing eye-catching graphics that align with the product's story, ensuring they are clear and easy to read.
- Preparing digital files for production, ensuring all design specifications (e.g., dimensions, colors, fonts) are accurate.
- Creating prototypes or mockups of packaging designs to visualize how the final product will look.
- Coordinating with vendors or printers to select materials and oversee the production of packaging.
- Ensuring the packaging design is consistent with other product packaging in the product line or brand portfolio.
- Innovating new packaging ideas that differentiate the product in the marketplace, whether through unique shapes, sustainable materials, or interactive features.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Sahibzada Ajit Singh Nagar, Punjab: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- what is your current salary?

**Experience**:

- total work: 1 year (required)
- 10 key typing: 1 year (required)

Work Location: In person

Expected Start Date: 02/12/2024

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