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Marketing Expert

2 weeks ago

Arera Hills Bhopal Madhya Pradesh, India Shrianna Protsahan Consortium of Farmer Producer Co. Ltd Full time

**Job Title: Marketing Expert (Minor Millets - Raw, Rice & Value-Added Products)**
**Location**: Bhopal
**Reporting To**: CEO

**Salary Range**:
negotiable based on experience and performance

**Educational Qualification**:

- Master’s Degree in Marketing / Agri-Business / MBA (Marketing) / Rural Management / Food Technology

**Experience**:

- Minimum **6 to 10 years** of relevant experience in agri-product marketing, especially millets or similar niche food commodities
- Proven experience in **B2B/B2C** marketing, product branding, and market linkages

**Key Responsibilities**:
**1. Market Development & Linkage**
- Develop and implement marketing strategies for raw, rice, and value-added millet products
- Identify and establish partnerships with institutional buyers, modern retail chains, exporters, online platforms (e-commerce), and government departments
- Organize buyer-seller meets, trade fairs, and millet-focused exhibitions

**2. Branding & Promotion**
- Develop and promote a unified brand for millet-based products from Federations
- Support in packaging design, labeling, and certifications (FSSAI, organic, millet logo,
- Promote products through digital platforms (Instagram, Facebook, Amazon, ONDC, Flipkart, etc.) and local/regional marketing channels

**3. Value Chain Analysis & Strategy**
- Assess value addition opportunities in products like millet cookies, snacks, flakes, ready-to-cook mixes, etc.
- Prepare cost-benefit and market feasibility reports for new product launches

**4. Market Intelligence & Monitoring**
- Maintain updated data on price trends, competitor analysis, and buyer preferences
- Track sales, inventory, and performance of each product line

**Key Skills**:

- Strong communication, negotiation, and interpersonal skills
- Knowledge of markets, millet consumer trends, and agri-supply chains
- Digital marketing and e-commerce understanding
- Strategic thinking and execution ability

**Job Types**: Full-time, Internship, Contractual / Temporary
Contract length: 12 months

Pay: Up to ₹50,000.00 per month

Work Location: In person