Social Media Executive

Job Summary

The Social Media Manager will spearhead all activities to develop and implement a dynamic social media strategy to enhance Aashni + Co’s digital presence and engage with our target audience.
- Design and execute thematic social campaigns aligned with organizational goals, ensuring content is both engaging and informative
- Increase social media followers and engagement, and growing followers across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, Pinterest, TikTok, etc)

Key Responsibilities:

- Social Media Strategy Development: Develop, implement, and manage comprehensive social media strategies that align with the company's goals and objectives
- Influencer Management: Identify, engage and manage relationships with influencers and brand ambassadors to amplify our online presence and reach new audiences
- Community Management: Oversee and engage with social media communities and groups to foster a positive and interactive online environment
- Content Creation and Curation:

- Work with all stakeholders create maximum content pieces per month, including posts, videos, infographics, and other formats
- Lead the creation of social media posts with team, ensuring they align with the brand’s messaging and goals
- Craft content for social media campaigns, including reels, stories and user generated content (UGC) contests
- Analytics & Reporting:
○ Use analytics tools to track the performance of social media campaigns and adjust strategies accordingly

○ Provide monthly reports on social media metrics, including traffic, followers, impressions and engagement

○ Drive the increase of social traffic to the brand website
- Internal Stakeholder Management:
○ Collaborate with internal teams to align social media content with broader organizational initiatives

○ Work closely with the creative director and develop creative ideas for execution

○ Manage internal stakeholder expectations and deliver regular updates on social media

○ Organize quarterly internal UGC contests to boost engagement and community interaction

Qualifications and Skills
- Bachelor's degree in Marketing, Communication, or related field.
- Proven experience as a Social Media Manager or similar role
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) and their features
- Expertise in analyzing social media data other relevant metrics
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box and generate innovative ideas
- Exceptional multitasking and project management skills
- Proficiency in social media management tools and analytics platforms
- Strong problem-solving skills and ability to adapt to new trends and technologies in social media marketing.

**Experience**:

- 3-4 years of experience in in social media management, content creation, and digital marketing, preferably in the luxury fashion, lifestyle, or hospitality industries
- Proven track record of creating and executing social media strategies that drive engagement and brand awareness resulting in an increase in followers and collaborations with influencers and communities
- Expertise in content creation tools (e.g., Canva, InShots, etc.) and social media management platforms
- Ability to analyze and report on social media performance and use data to inform future strategies

**Skills**:

- Ability to create and drive content for social media
- Strong understanding of luxury branding and customer behaviour
- Expertise in digital marketing tools, analytics, and social media platforms
- Exceptional communication and presentation skills (English writing and speaking is critical)
- Creativity, a keen eye for detail and ability to think out of the box

Personal Attributes: - Creative and strategic thinker with a passion for digital storytelling - Proactive, results-oriented and able to manage multiple projects simultaneously - Strong communicator with excellent writing, editing and presentation skills - A team player who thrives in a collaborative, fast-paced environment.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Rotational shift

Supplemental Pay:

- Performance bonus

Work Location: In person