Marketing Data Expert

4 days ago

Noida Uttar Pradesh, India Barco Full time

**Date**:Jan 24, 2025 **Location**: Noida, IN **Company**:Barco **Marketing Data Expert** **Responsibilities**: Data Analysis and Interpretation: - Utilize Adobe Analytics, Google Analytic and PowerBI to gather, visualize, analyze, and interpret marketing data related to website traffic, customer behaviour, campaign performance, and other key metrics. - Identify trends, patterns, and insights within the data to provide actionable recommendations for optimizing digital marketing strategies. Performance Monitoring and Reporting: - Develop and maintain dashboards and reports to monitor the performance of B2B marketing initiatives. - Track key performance indicators (KPIs) and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement. Data Governance and Quality Assurance: - Ensure data accuracy, integrity, and consistency by implementing best practices for data governance and quality assurance. - Collaborate with IT and other relevant teams to address data issues and optimize data collection processes. Audience Segmentation and Targeting: - Collaborate with marketing teams to define audience segments and develop targeted marketing strategies based on data-driven insights. - Conduct demographic, behavioural, and psychographic analysis to identify and prioritize high-value B2B customer segments. **Qualifications** - Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or related field. - Proven experience as a Marketing Data Analyst or similar role in a B2B environment. - Proficiency in data analysis tools and tag management platforms, particularly Adobe Analytics and Google Analytics - Strong analytical skills with the ability to translate complex data into actionable insights. - Experience with data visualization tools (e.g., Looker Studio, Power BI) is a plus. - Excellent communication and presentation skills, with the ability to effectively convey insights and recommendations to diverse stakeholders. - Detail-oriented with a commitment to data accuracy and quality. - Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively. **Let's "wow" you with** - A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional. - A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing. - The opportunity to work for an international market leader where innovation matters.

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