Digital Marketing Associate

6 days ago

Nagpur Maharashtra, India KC Overseas Education Full time

**Looking for a Workplace That Inspires You? Welcome to KC Overseas**

Our mission? To empower students worldwide with seamless access to top universities, bridging the gap between aspiration and reality. If you’re passionate about making a difference in the global education space, this is where you belong

At KC Overseas Education, we believe work should be more than just a job—it should be an experience that challenges, excites, and rewards you. We’re growing fast, and we want you to grow with us. Through our ever-expanding global reach, we are shaping the future of overseas education—and you can be a part of it.

Why work with us?

Work-Life Balance - We value productivity and well-being equally.

Global Exposure - International travel and exposure to diverse markets

Unmatched Growth - Thrive in a rapidly expanding industry to reach your potential

Recognition & Rewards - A culture that values and rewards hard work

Continuous Learning - Upskilling and development opportunities at every step

Supportive Culture - Work in an encouraging, trust-driven environment

Stability & Security - A long-term career with a leading industry player

Competitive Compensation - Because great work deserves great rewards

Here’s a short video to give you an overview of who we are and what we do:
**Job Overview**:
**Key Responsibilities**:

- Assist in planning, setting up, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing).
- Conduct keyword/video research and competitor analysis to enhance ad performance.
- Monitor campaign performance and optimize for key metrics like CTR, CPC, Quality Score, and ROI.
- Write compelling ad copies and test multiple variations for better engagement.
- Collaborate with team to create effective ad creatives and landing pages.
- Track and report campaign performance, providing actionable insights for improvement.
- A/B test different ad strategies to improve performance.
- Implement audience targeting and remarketing strategies for better conversions.
- Stay updated with Google Ads trends, algorithm updates, and best practices.
- 1-3 years of experience managing Google Ads PPC campaigns.
- Strong understanding of Google Ads, Google Analytics, and Google Tag Manager.
- Proficiency in Excel/Google Sheets for campaign analysis and reporting.
- Prior experience in running lead generation campaigns is preferred.
- Hands on experience in tools like SEMRUSH and AHREFS.

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