Instagram Reels/ Youtube Shorts Creator

2 weeks ago

Bengaluru Karnataka, India Playto Labs Full time

**Company Description**
Playto Labs is an early-stage angel funded startup by IIT Kanpur alumni, working to make kids future-ready through play. We are building toys, games and curriculum where kids can learn through play. Within a year of launch, we have paying customers from 33 countries and are working on a large international opportunity. The current core team at Playto Labs has earlier built Skyfi Labs where they developed 100+ experiential learning products for UG level students, authored papers in experiential learning and won awards. Those products have paying customers from 67 countries and are rated 4.6+/5 on Google and FB with 1000+ reviews. With such a background, the team is now working on building highly engaging learning-by-doing products for kids. Playto Labs has raised a round of funding from some amazing angel investors who have built and exited startups successfully. Most of them invested after first becoming customers of Playto and seeing how the product is impacting their own children.
**Job Description** Job Summary**:
Role and Responsibilities:

- Frame creative ideas for reels and shorts aligning with the brand's goal, for Instagram, Youtube and other social media platforms.
- Shoot and design visually appealing short videos/reels.
- Use trending audio, effects, and filters to maximize reach and engagement.
- Up to date with Instagram trends, hashtags and metrics.
- Analyze engagement metrics to assess the performance of reels.

**Qualifications**
- Proven experience creating engaging Instagram reels and short videos.
- Proficiency in video editing tools.
- Analytical about Instagram algorithm and audience preference.
- Excellent conceptualizing and storytelling skills.
- Familiarity with shooting equipment like cameras, tripods and lighting.
- Owning Instagram/Youtube reels/shorts page.
- Avid reel-junkie and content-consumer.

**Additional Information**
Having own Instagram/Youtube reel/short content page.

Having good viewership on content.

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