Copywriter

**JOB DESCRIPTION FOR COPYWRITER**

**Role**:Copywriter
**Job Level**: Mid (5 - 8 years' experience)
**Department**:Dedicated
**Industry: FMCG**
**Location**:Mumbai
**Time Zone Required**: BST
**Type of contract**: FTE
**Start Date: ASAP**
**Language**:Proficiency in English is required as we are a global business

**A Little Bit About the Role**:
Are you looking for an opportunity to share your expertise, while working with brands? Do you want to be involved in the development of strategy, creative concepts, content and campaign implementation?
As a Mid-Level Copywriter, you will be an integral part of the team.

You will need to combine your deep understanding of the trends and concerns inherent to the FMCG industry with a varied skillset that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will involve writing for digital/web: you'll help brands fit their tone of voice to this landscape and advise on content that'll powerfully connect with consumers.

**What You'll be Doing**:

- Write, research, and conceptualize creative, innovative content that grows audiences and encourages sharing.
- Write short and long form articles.
- Repurpose existing content across different platforms.
- Work closely with clients to create strong concepts from initial briefing through to execution.
- Set tone and drive creativity, working closely with the Account Director and Data Strategists to ensure creative excellence.
- Maintain a high awareness of relevant trending topics and news to identify content opportunities.
- Be responsible for working with internal teams to gather input and validate the content.
- Ensure consistency and quality across all written content.
- Present and articulate concepts to clients.

**What You'll Need**:

- 5 - 8 years' experience in an advertising agency/consultancy.
- Strong experience writing for digital and social media. Must be comfortable creating content with SEO in mind.
- A background in a corporate or journalism environment.
- Thorough understanding of changing social media and digital best practises.
- A thorough understanding of the language and needs inherent to writing for FMCG brands.
- Experience of publishing through social media channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube) and content management systems (WordPress, HubSpot, Drupal, etc).
- A powerful grasp of how content can play out across multiple mediums.
- Able to use data and insight to inform creative ideas.
- A flair for words.
- Curiosity, creativity, and ambition.
- The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful.
- Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences.
- Confident presenting and communicating clearly to other team members and clients.

**Good to have**:

- Multi-market experience.

**A little bit about u**s**:
We are OLIVER+ (previously known as MORE), part of OLIVER and the Inside Ideas Group.

We're a global collective of creatives, technologists and production experts who create and maintain world-class content in film, CGI, motion design, digital, print and tech. We connect opportunities for clients by providing high quality solutions and capabilities to ambitious businesses all over the world.

**You can find us here**:
**Other essential points to note**:

- Back-up power supply, if necessary.
- Stable internet connectivity - fibre connection preferable (options can be discussed) in order to connect to remote servers as well as conduct virtual meetings daily.
- Personal computer with relevant capabilities necessary for the role.
- This is a snapshot of the responsibilities & desired deliverables. Other areas for delivery and responsibilities may be added or addressed during the period of employment. This document should not constitute as the sole indicator for responsibilities and delivery, but it can be used as a generic guide to help with managing your performance.

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All suitable applicants shall be considered for employment without regard to race, ethnicity, religion, gender identity, sexual orientation, age, neurodiversity, disability status, or any other characteristic protected by local laws.
- We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. _We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. _We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle._