Brand Custodian/architect

**Roles and Responsibilities**

The Brand Custodian will design and decide how the brand appears, what attributes it should possess, how the brand speaks to consumers in various media
- They need to understand and translate what the consumers want, need, think and feel into what the brand stands for, while also crafting the on-site and otherwise experience for the customer.
- They will share knowledge, monitor brand competitors, keeps asking questions, initiates research, brainstorms new ideas and makes it conducive for consumers to participate in shaping their grammar and relevance.

**What Will You Be Responsible For?**

Brand Strategy & Planning:

- Working closely with key stakeholders in the creation of actionable strategies that ensure we achieve our overall company goals. Gathering internal and external data to build a rich but concise picture of our operating environment to inform key business decisions.

Management of the overall brand portfolio architecture, including brand principles, brand values and purpose, creation of "higher purpose" and strengthening our core brand identity. Building a consistent and effective brand story that plays out both externally for our customers, as well as internally for our people
- Working on content strategy and drive the content creation process, working with our social media, PR and design agencies to create marketing tools for the sales team and channel partners
- Monitoring website & other collaterals regularly to ensure that they are updated with relevant information

Budgeting:

- Creating and executing the annual marketing program timeline within budget, annual marketing calendar planning, administrative tasks (such as VTO, KPI setting and etc.) and providing quarterly reports to the management.
- Monitoring expenditure and analysing marketing spends of assigned projects for inputs on next years budget and modifies budget based on the performance trend.
- Drive P&L improvement by reviewing & analysing competition price and proposing price revision.
- Manage launch of new projects, NPD and campaigns as per committed timeframe and craft SWOT for assigned projects

Events:
Conduct brand training and orientation to internal stakeholders to strengthen internal brand knowledge and equity. through brand seeding on business and event collaboration,. Promote brand awareness through Events, sponsorship and partnership deals and execution of networking parties, client engagement events at-site and off-site etc Tasks involved include budget projection, liaison with external vendors and partners (Clients, event managers, media owners etc.), Event set-up and tear down, post event review and provide event report to key stakeholders.

Consumer Insight:

- Interfacing with consumers through consumer immersions, interactions & research to gain insights for probable ideas and business analytics to collect competitor information and understand reason for performance / non-performance of the Brand.
- Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product /extension concepts/innovations - Crafting communication briefs for the brand, based on the business challenge, marketing objective and brand task at hand.

**Agencies we work with**
- PR
- Social Media
- Performance Marketing
- Creative Agencies for Asset creations
- Event Management
- 5+ years of work experience
- Ability to work in an unstructured, fast-paced environment and create processes to ensure timely execution
- Creative yet budget-oriented mind
- Good vendor management and negotiation skills
- Excellent communication skills - verbal (English)
- Excellent strategy planning experience

A go-getter attitude, with the will to do what it takes and be flexible with a pure outcome focus Knowledge in digital marketing and marketing CRM platforms such as Google analytics, Hubspot and related platforms would be an added advantage
- Creative/Copy writing skills would help

**Salary**: ₹800,000.00 - ₹1,100,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Wilson Garden - 560027, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 5 years (preferred)