Social Media Executive
7 hours ago
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SOCIAL MEDIA EXECUTIVE
overview
RESPONSIBILITIES
- Manages company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms
- Engages in social media presence creation on new and emerging social media platforms
- Creates dynamic written, graphic, and video content
- Optimizes content following search engine optimization (SEO) and pay-per-click (PPC)
- Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
- Assists social media management with large projects, events, and community management
- Works as part of a team to develop large social media campaigns
- Analyses and reports audience information and demographics, and success of existing social media projects
- Proposes new ideas and concepts for social media content
- Works with marketing and social media team members to coordinate ad campaigns with social media strategy
- e-newsletters to subscribers
- Manages social media pages & communications
- Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimize visits
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand withSEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade
QUALIFICATIONS
- SEO/Content Marketing experience and/or understanding required
- Must have strong analytics
- Excel knowledge
- Strong verbal communication
- Strong written communication skills, must be able to convey the message accurately the first time
- Must have superior organizational and time awareness skills
- Works well independently and as part of a team
- Self-starter, must be able to set and meet deadlines
- Problem solver who thinks out of the box
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