Digital Marketing Content Writer

2 weeks ago

Mumbai, India Open Secret Full time

**About Open Secret**:
Open Secret is a platform with a vision to make every Indian family snack better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors and funded by prominent investors: Ananta Capital, Sixth Sense, Matrix, Vijay Shekhar Sharma (Founder, Paytm), Kunal Bahl (Co-Founder, Snapdeal), Rohit Bansal (Co-Founder, Snapdeal) and Vivek Gambhir (Director and former CEO, Godrej Consumer Products)

**About the CEO and Co-Founder**:
Ahana Gautam is an experienced operator with a passion to build and grow the biggest consumer brands in India. She has a B.Tech from IIT Bombay and an MBA from Harvard Business School. She started her career at P&G where she worked across multiple functions - supply chain, finance and marketing. Ahana grew her passion for food brands at General Mills in the US where she launched natural and organic products.

**Responsibilities**:
2. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

3. Identifies trends and insights and optimizes spend and performance based on the insights.

4. Brainstorms new and creative growth strategies through digital marketing.

5. Plans, executes, and measures experiments and conversion tests.

6. Collaborates with internal teams to create landing pages and optimize user experience.

7. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

8. Identifies critical conversion points and drop off points and optimizes user funnels.

9. Collaborates with agencies and other vendor partners.

10. Evaluates emerging technologies.

11. Provides thought leadership and perspective for adoption where appropriate.

**Qualifications**:
1. Minimum 1 year experience.

2. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

**Salary**: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Flexible shift

**Speak with the employer**

+91-XXXXXXXXXX

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