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Content Strategist
2 weeks ago
**Content Strategist**
**Location**:Noida (On-site)
**Working Days**: 6 Days a Week
**Experience**:3+ Years
**Salary**:up to 7.2LPA
**About the Company**
Herbal Chakra is a fast-growing wellness company housing two dynamic brands:
Herby Angel - A certified organic baby care brand rooted in Ayurveda
Purely Yours - A modern Ayurvedic brand offering wellness solutions for adults
With a strong commitment to clean, effective, and natural products, we’re on a mission to revolutionize wellness for the whole family.
**Role Overview**
We're looking for a Content Strategist who’s creative, organized, and deeply aligned with brand voice and storytelling. You’ll lead the overall content efforts for both brands, managing everything from social media to performance marketing, and everything in between.
You’ll work closely with the marketing, design, and product teams to create engaging, conversion-focused content that connects with our audience and elevates our brand presence across all channels.
**Key Responsibilities**
Own and lead the content strategy for both Herby Angel & Purely Yours across all touchpoints
Plan and execute social media content calendars that are on-brand, timely, and engaging
Create persuasive and high-converting copy for performance marketing ads and landing pages
Collaborate with the design team for static and video content production
Maintain a consistent tone of voice for both brands while tailoring messaging to different audiences
Write content for product descriptions, website pages, Amazon listings, blogs, and packaging
Regularly analyze content performance metrics and refine strategies accordingly
Stay up to date with content trends, wellness/beauty industry news, and consumer behavior
Coordinate with internal teams and freelancers to manage content production workflows
Innovate new formats, campaign hooks, and content ideas to keep both brands fresh and relevant
**Requirements**:
Minimum 3 years of proven experience in content strategy or content marketing
Experience in D2C brands, preferably in wellness, beauty, baby care, or Ayurveda is a strong plus
Strong understanding of content that performs - across paid ads, organic social, and brand storytelling
Excellent command over both creative and conversion-oriented writing
**Why Join Us?**
Work with purpose-led brands that are shaping the future of wellness and baby care
Be a part of a young, energetic, and fast-moving team
Tons of creative freedom & room to experiment
Competitive pay - Salary is not a bar for the right fit
**To Apply**:
**Job Types**: Full-time, Permanent
Pay: ₹30,000.00 - ₹60,000.00 per month
**Benefits**:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Yearly bonus
Work Location: In person
