Digital Marketing Executive

2 weeks ago

Noida, India Anuation Research & Consulting Full time

If you live online and breathe digital marketing, and if Whatsapp, Twitter, youtube, and FB are seriously your thing? we want to talk to you. We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

**Responsibilities**:

- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend (budget) and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Research and forecast future sales and performance trends.
- Perform Keyword Research To Optimize Existing Content And Uncover New Opportunities
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Our Requirements**:

- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Experience in blogging, article submission, directory submission, listing classified, etc
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Ad words campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.

**Job Summary**

**Job Type**:Full Time

**Industry Type**: IT

**Functional Area**: Marketing, Advertising, MR, PR, Media Planning

**Job Category**:Advertising

**Hiring Process**:Face to Face Interview,

**Who can apply**:Experienced (0 to 1 Years ) Freshers Can Apply

**Qualifications**: Bachelors / Masters degree in marketing or a related field.

**Work Remotely**: No

**About ANUATION**

**ANUATION RESEARCH & CONSULTING LLP ANUATION** is a leading Research & Consulting firm, providing a full range of Intellectual Property Services, Research Services, IT Services. As our client's business ventures expand into other countries, we facilitate the coordination of their international intellectual property activities through our global network of associates. We offer balanced and practical solutions with our strong legal and technical expertise. We are also known for providing customized Web-based solutions to our clients, ranging from various industry domains. Based on such experience and professional skill, our overseas clients are welcome and invited to try our Services for obtaining Intellectual Property Rights and to enjoy and utilize our services whenever they have any issue and require assistance.

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