Web Analytics Expert

6 days ago

India Uplers Full time

**Description**:

- Position at Uplers Solution Pvt Ltd_

**Roles & Responsibilities**
- Successfully prepare, plan, and implement Google Analytics 4 on multiple client accounts
- Implement, customize & maintain GA4 on all of the client’s assets (some are direct clients, and some are through another agency so there will be multiple account logins involved)
- Perform audits of GA-UA and GA4 accounts to ensure that everything is being tracked properly
- Address basic and advanced tracking needs including cross-domain tracking, rollup properties, eCommerce, server-side Google Tag Manager, data warehouse integrations and more
- Create measurement frameworks and update annotation spreadsheets to identify tracking gaps and then fix them
- Track objectives, KPIs and audiences in Google Data Studio (Looker Studio) dashboards and reports
- Rewire all of the tables and Looker Studio dashboards that are currently relying on Google Analytics 4
- Be the owner of Google Tag Manager and tracking pixels implementation in the company
- Communicate with the client on requirement understanding and consultation on the solution of queries

**Skills Required**:

- 3+ years experience using Google Analytics and Google Tag Manager - **GA4 experience is preferred**:

- 2+ years experience using Google Data Studio
- Experience working with Google Analytics API/Facebook API/etc.
- Ability to read and understand business needs and creatively develop solutions
- Ability to think out of the box, problem solve, move quickly but thoughtfully, and adapt
- Hands-on experience with Supermetrics connector is preferred

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