Social Media Marketing Executive

10 hours ago

Satellite Ahmedabad Gujarat, India Swaraa Tech Solutions LLP Full time

**Experience: 2+ Year**

**Location: Ahmedabad**

**Job Description: Social Media & Influencer Marketing Specialist**

**About the Role**:
We are looking for a dynamic and creative **Social Media & Influencer Marketing Specialist** to lead our digital presence across platforms. You will be responsible for managing social media strategies, collaborating with influencers, and overseeing online reputation management (ORM) to build a strong, positive brand presence.

**Key Responsibilities**:
**Social Media Marketing**
- Review and enhance current social media strategy, content mix, and audience engagement tactics.
- Develop and manage a content calendar aligned with brand campaigns and trends.
- Optimize creatives, captions, and posting schedules for maximum engagement.
- Track key performance metrics (engagement rates, followers’ growth, reach, etc.) and adjust strategies accordingly.
- Coordinate with design and content teams for visual and written assets.

**Online Reputation Management (ORM)**
- Monitor brand mentions, reviews, and comments across online platforms.
- Respond promptly and professionally to both positive and negative feedback.
- Implement ORM strategies to improve and maintain a positive brand image.
- Track reputation trends and generate reports with insights and recommendations.

**Influencer Marketing**
- Identify and evaluate potential influencers and content creators for brand collaborations.
- Initiate partnerships and manage influencer onboarding and campaign briefs.
- Track influencer campaign performance (reach, engagement, conversions) and compile reports.
- Build and expand an active network of influencers for ongoing and future collaborations.

**Key Skills Required**:

- Strong knowledge of major social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube)
- Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Experience with ORM tools and platforms (Google Alerts, Review Trackers, Mention, etc.)
- Basic knowledge of digital marketing metrics and analytics.
- Excellent communication, content planning, and relationship management skills.
- Creative mindset with an eye for trends, visuals, and brand storytelling.

**Good to Have: Visual Content Creation**
- Review current photography and videography assets for quality and relevance.
- Plan and execute photo and video shoots aligned with campaign objectives.
- Regularly publish engaging, platform-optimized visual content.
- Work closely with influencers and social teams to maintain a consistent brand look.

**Job Types**: Full-time, Permanent

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

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