PPC Executive

1 week ago

Mohali Punjab, India Tech Pumpkin Full time

**Key Responsibilities**:
**Campaign Execution**:

- Set up, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media networks.
- Conduct thorough keyword research to identify high-performing keywords.
- Create compelling ad copy and visuals that align with brand messaging and campaign objectives.

**Performance Monitoring**:

- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI.
- Generate regular reports to track and evaluate the effectiveness of campaigns.
- Provide insights and recommendations based on data analysis to improve campaign performance.

**Optimization**:

- Implement A/B testing strategies for ads and landing pages to enhance performance.
- Adjust bids, budgets, and targeting criteria to optimize campaign outcomes.
- Continuously refine and improve PPC strategies to achieve marketing objectives.

**Collaboration**:

- Work closely with the digital marketing team to ensure PPC efforts align with overall marketing goals.
- Coordinate with content creators and designers to develop effective ad creatives and landing pages.
- Communicate with external vendors and platforms to stay informed about industry best practices and updates.

**Compliance and Industry Knowledge**:

- Ensure all PPC campaigns comply with industry standards and legal requirements.
- Stay updated with the latest trends, tools, and best practices in PPC and digital marketing.

**Qualifications**:
**Education**:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.

**Experience**:

- 1+ years of experience in managing PPC campaigns.
- Demonstrated success in achieving KPIs and improving campaign performance.

**Skills**:

- Proficient in Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills and experience with tools like Google Analytics.
- Excellent communication and writing skills.
- Detail-oriented with good organizational and time-management abilities.
- Ability to work both independently and collaboratively within a team.

Pay: ₹10,582.90 - ₹35,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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