PPC Executive

1 week ago

Okhla Delhi Delhi, India Travelounce Private Limited Full time

**About Travelounce Private Limited**

Travelounce Private Limited is a growing travel solutions company offering tailor-made travel experiences, including flight bookings, hotel stays, and holiday packages. We are driven by innovation and performance, leveraging data-driven marketing to connect travelers with unforgettable journeys across the globe.

We are seeking a **PPC Executive (Travel Industry)** who can manage and optimize paid campaigns across multiple platforms to drive quality leads and achieve strong ROI for our travel business.

**Key Responsibilities**
- Plan, execute, and manage **PPC campaigns** on **Google Ads, Bing, Meta, and travel-specific advertising platforms**.
- Conduct **keyword research, ad creation, and bid optimization** to maximize visibility and conversions for travel-related campaigns.
- Monitor **daily campaign performance**, analyze results, and make data-driven adjustments to improve ROI.
- Create and interpret campaign performance reports using **Google Analytics, Data Studio, or Power BI**.
- Collaborate with the **SEO, content, and design teams** to develop effective landing pages for travel promotions.
- Optimize campaigns for different travel services including **flights, hotels, and holiday packages**.
- Manage **display, discovery, and remarketing campaigns** to increase brand reach and retarget potential travelers.
- Track and analyze key performance metrics such as **CPC, CTR, CPA, and conversion rate** to identify areas of improvement.
- Stay updated on **travel industry trends**, seasonal demands, and platform updates to maintain competitive advantage.

**Required Skills & Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field.
- **2-4 years of proven experience** managing PPC campaigns in the **travel industry**.
- Strong knowledge of **Google Ads, Meta Ads, Google Tag Manager, and Google Analytics (GA4)**.
- Hands-on experience in **conversion tracking, audience segmentation, and remarketing**.
- Analytical mindset with proficiency in **Excel / Power BI / Google Data Studio**.
- Understanding of **customer travel behavior, seasonal trends, and booking funnels**.
- Excellent written and verbal communication skills.

**Preferred Skills**
- Experience with **travel meta-search and OTA platforms** (Skyscanner, Kayak, TripAdvisor, etc.).
- Knowledge of **Performance Max campaigns** and **automation tools** within the travel sector.
- Familiarity with **landing page optimization tools** (Unbounce, Instapage, etc.).

**What We Offer**
- Competitive salary and attractive performance incentives.
- Dynamic work environment within a **leading travel brand**.
- Exposure to **international travel campaigns and markets**.
- Learning and growth opportunities in **digital travel marketing**.

**Job Types**: Full-time, Permanent

Pay: ₹13,255.14 - ₹42,998.34 per month

Work Location: In person

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