Marketing Coordinator

6 days ago

Noida, India Digioptimizer INC Full time

**About DIGIOPTIMIZER**:
DIGIOPTIMIZER is a thriving digital marketing agency located in the heart of Toronto. We specialize in helping businesses optimize their online presence, drive traffic, and achieve their digital marketing goals. We're seeking a talented and passionate Digital Marketing Coordinator to join our team and contribute to our clients' success by executing effective digital marketing strategies.

**Position Summary**:
As a Digital Marketing Coordinator at DIGIOPTIMIZER, you will play a crucial role in supporting the implementation of digital marketing campaigns for our diverse clientele. You'll collaborate with a talented team to execute strategies that enhance brand visibility, engage audiences, and drive online conversions. This role offers an exciting opportunity for career growth in the dynamic field of digital marketing.

**Key Responsibilities**:
**Social Media Management**: Develop and execute social media strategies that boost engagement, follower growth, and brand recognition across platforms such as Facebook, Twitter, Instagram, and LinkedIn.

**SEO and SEM**: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM) to enhance organic and paid search visibility.

**Analytics and Reporting**: Monitor digital marketing KPIs, track campaign performance, and provide regular reports with actionable insights to optimize ROI for clients.

**Website Maintenance**: Collaborate with web development teams to update and maintain client websites, ensuring a seamless user experience and high performance.

**Marketing Automation**: Assist in configuring and managing marketing automation workflows to nurture leads and improve lead conversion rates.

**Digital Advertising**: Coordinate digital advertising efforts, including display ads, remarketing campaigns, and social media advertising, to increase brand exposure and lead generation for clients.

**Competitor Analysis**: Stay informed about industry trends and competitors' digital marketing strategies, identifying opportunities to stay competitive and innovative.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a strong grasp of digital marketing channels and strategies.
- Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret data and provide valuable insights.
- Excellent project management and organizational skills.
- Creative thinking and a passion for staying updated with industry trends.
- Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.

**Salary**: ₹35,000.00 - ₹40,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Night shift

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 6 years (preferred)
- canva: 5 years (preferred)
- Social media strategy: 5 years (preferred)
- marketing coordinator: 5 years (preferred)

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