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E Commerce and Digital Marketing Executive
3 weeks ago
Digital Marketing Executive responsibilities include:
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Planning and monitoring the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- As an e-Commerce Marketer, you will spearhead the strategies that make online transactions possible
- You will also be responsible for organizing, developing, and executing website marketing plans.
Roles and Responsibilities
- Create, update, and regularly monitor the product content on e-Commerce websites/portals.
- Develop systems, create standards, and implement best practices for new product listings, content creation, maintenance, and distribution.
- Collaborate with other departments to provide updated content for accounts to be shared across e-Commerce platforms.
- Grow expertise in assigned product categories and be responsible for the daily business administration on assigned accounts.
- Develop and implement best practices for SEO, pricing policies, media assets, inventory, and/or pre-orders.
- Considerable expertise in using spreadsheets or Excel and web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
- Ability to multitask and meet deadlines while maintaining strong attention to details.
**Requirements**:
- Minimum of 3+ years experience in a fast-paced, e-Commerce business.
- Hands-on experience in managing and maintaining e-Commerce websites/portals.
- Knowledgeable of the e-Commerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends.
- Knowledge of online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
- Familiarity with web design and a keen eye to detail.
- Excellent communication and collaboration skills.
- Analytical and multitasking skills.
- BSc degree in Marketing or relevant field.
**Skills**:
- E-commerce
- Marketing
- Web Content Writing
- Marketing Strategies
**Job Types**: Full-time, Permanent, Fresher
Pay: ₹9,274.13 - ₹25,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
**Experience**:
- E-commerce: 1 year (required)
- total work: 1 year (required)
Work Location: In person
