Copywriter

**Job Description: Copywriter-Designed Experiences**

**Title: Copywriter-Designed Experiences**

**Responsible/Reports to: Concept Lead -Designed Experiences**

**Responsible for: Copywriters are responsible for generating the words,**

**slogans and audio scripts that accompany event experience touch-points, concepts and solutions and branding visuals.**

**The typical conceptualizing process can involve**:

- Discussing the client's core message and target audience
- Brainstorming visual and copy ideas with other members of the creative team
- Writing and presenting a few options to clients
- Modifying copy until the client is satisfied
- Over-seeing the production phase.

**The copywriter is accountable for checking all the content being presented and created is truthful and complies with codes of client brand guidelines and industry practice.**

**Although copywriters are mainly based in an office, they may travel with the art director to visit clients, film and recording studios.**

**A Copywriter in the Designed Experiences team at NeoNiche,**
- Be highly creative and imaginative, and curious about clients' products or services
- Be skilled in writing clear, concise and grammatically correct copy
- Understand the different language styles that appeal to various target markets
- Have excellent interpersonal and communication skills
- Work well in a team and with a range of creative people
- Be able to work under pressure and manage workloads effectively
- Be highly self-motivated and well organised
- Be able to see other people's points of view and take on board feedback
- Work within strict budgets
- Have an eye for detail
- Possess good leadership, people and project management skills.

**What is the work like?**

The types of projects and clients vary widely, although some copywriters may specialize in an industry sector. They may also specialize in producing copy for:

- Above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands
- Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail.

The copywriter is responsible for taking a client's integrated marketing brief and generating original copy ideas that grab the attention of the target audience.
This can include creating campaigns, events, straplines, slogans, body copy, jingles and scripts.

**Usually working on multiple projects, the typical creative process can involve**:

- Meeting with account executives to discuss the client's requirements and core messages
- Familiarising themselves with the product, target audience and competitor activities in the market
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- Modifying copy until the client is satisfied
- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies

**Interests**

It is important that creative copywriters maintain an interest in:

- Commerce, popular culture, and new advertising trends and techniques
- Why loyal customers buy certain products
- Competitor activities and successful campaigns being delivered by other agencies.

**Qualification**: Graduate / BMM / Reputed Advt School.

**Experience**: A flair for communication and impacting lives through words

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹30,000.00 - ₹65,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund
- Work from home

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Events management (required)

**Speak with the employer**
+91 9463300666
- Health insurance