SEO Expert

12 hours ago

Chandigarh Chandigarh, India JPH IT Solutions Pvt Ltd. Full time

**Responsibilities**:

- **SEO Strategy Development**: Develop and implement comprehensive SEO strategies to improve website ranking, increase organic traffic, and enhance overall online visibility.
- **Keyword Research and Analysis**: Conduct thorough keyword research to identify high-value keywords and search terms relevant to our target audience and industry. Analyse keyword performance and adjust strategy accordingly.
- **On-Page and Off-Page Optimization**: Optimize website content, meta tags, headings, and other on-page elements to improve search engine rankings. Develop and execute off-page optimization strategies such as link building and content marketing to increase domain authority and inbound traffic.
- **Technical SEO Audits**: Perform regular technical SEO audits to identify and fix issues that may impact website performance, indexing, and crawlability. Ensure website complies with search engine guidelines and best practices.
- **Google Ads Management**: Create, manage, and optimize Google Ads campaigns across various platforms (Search, Display, Video, etc.) to drive targeted traffic, increase conversions, and maximize ROI. Monitor campaign performance, analyse data, and make data-driven adjustments to improve campaign effectiveness.
- **Performance Tracking and Reporting**: Monitor SEO and Google Ads performance metrics using tools such as Google Analytics, Google Search Console, and third-party SEO software. Generate regular reports to track key metrics, identify trends, and provide actionable insights to stakeholders.
- **Stay Updated on Industry Trends**: Keep abreast of the latest developments, trends, and best practices in SEO, search engine algorithms, and online advertising. Continuously explore new tools and techniques to enhance our digital marketing efforts.

**Requirements**:

- Proven experience as an SEO Specialist, SEO Manager, or similar role, with a track record of successful SEO campaigns and improved search engine rankings.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in keyword research tools, web analytics platforms, and SEO software.
- Experience managing Google Ads campaigns across various platforms (Search, Display, Video, etc.).
- Strong analytical skills and the ability to interpret data to make informed decisions and optimize campaigns.
- Excellent communication skills, both verbal and written, with the ability to explain complex concepts in a clear and concise manner.
- Detail-oriented with strong organizational and time management skills.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (preferred).
- Google Ads certification and other relevant certifications (preferred).

Schedule:

- UK shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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