Associate - Marketing Strategy

**Associate - Marketing Strategy** Full-time | Location: Vashi, Navi Mumbai | On-site only

**About Biltrax Construction Data**

Biltrax Construction Data is India’s leading construction market intelligence platform. We enable over $2 billion in client transactions annually by delivering actionable insights into real estate, infrastructure, and industrial project pipelines. Our clients include top-tier construction material manufacturers, consultants, and contractors.

**Objective of the Role**

Support the marketing team in creating and executing brand, product, and performance marketing strategies across digital and offline channels, aligned with Biltrax’s mission to be India’s leading construction intelligence platform. The Associate will also contribute to the marketing activities of other digital platforms under the Biltrax umbrella, including Biltrax Media and future digital initiatives. A key objective is to drive a consistent and high-quality inbound leads pipeline through strategic marketing execution.

**Key Responsibilities**
- **Marketing Strategy & Execution**:

- Work closely with the Founders and various vertical heads to align marketing goals with organizational priorities
- Be actively involved in the visioning and strategy development of upcoming ventures within the Biltrax ecosystem
- Work closely with the Founder and senior management to build a marketing strategy that aligns with Biltrax’s short-term priorities and long-term vision
- Translate the founder’s vision into strategic marketing plans and actionable initiatives
- Benchmark marketing strategy and campaign ideas against global best practices
- Establish marketing budgets for initiatives in collaboration with management and track spend vs. plan
- Track and report progress on strategy execution and key performance indicators (KPIs)
- Collaborate throughout the year with internal verticals such as Public Sector, Private Sector, Industrial, Water, Roads & Highways, Research, Lead Generation, Business Development, Learning & Development Centre, Human Resources, Product/Technology Teams, Client Engagement, etc., to develop insights and collaterals for both internal and external marketing initiatives
- Manage and mentor a team of 2-3 marketing executives to ensure effective execution of marketing plans and day-to-day operations
- Deliver a strong and measurable inbound leads pipeline that supports business growth
- Lead the AI-related initiatives relevant to Biltrax marketing, including automation, personalization, insights generation, and campaign optimization
- **Content & Brand Marketing**:

- Draft LinkedIn posts, blogs, and articles for Biltrax brands (Construction Data, Media, etc.)
- Coordinate with design teams for creatives
- Support video script writing, storyboarding, and Marketing Collaterals.
- **Client Marketing Support**:

- Work with Client Engagement & BD teams to create targeted marketing collateral
- Coordinate with external agencies as required
- **Event Coordination**:

- Assist in planning and executing webinars, partner events, exhibitions, and industry meet-ups
- **Internal & External Branding & Communication**:

- Appoint and manage external vendors for activities such as design, printing, and production of marketing collaterals including annual reports, brochures, and event branding — for both internal and external marketing needs
- Work on the PR strategy for the organisation, including outreach to media, thought leadership placements, and building brand reputation externally
- Work on the PR strategy for the organisation, including outreach to media, thought leadership placements, and building brand reputation externally
- **Support for Other Digital Properties**:

- Assist in the marketing and visibility of Biltrax Media and other emerging digital platforms
- Help execute cross-brand storytelling and content amplification strategies
- Coordinate digital assets, branding consistency, and outreach for these platforms

**What You’ll Get**
- A front-row seat to how startups scale, strategies are built from scratch, and cross-functional leadership emerges

**Metrics of Success**
- A strong, consistent inbound leads pipeline generated through multi-channel marketing
- Clear progress against defined KPIs (e.g., campaign output, reach, engagement, lead quality)

**Ideal Profile**
- Comfortable with tools like HubSpot, Notion, Canva, ChatGPT, Google Analytics, or similar platforms
- Someone who thrives in ambiguity, takes initiative, and deeply believes in Biltrax’s mission to transform the construction industry in B2B marketing roles with a strong focus on insights-driven and knowledge-based marketing (construction/infra industry experience is a plus)
- Educational background in Civil Engineering or Architecture, combined with an MBA in Marketing or a related discipline is preferred but not mandatory
- Must embody a startup mindset — high energy, bias for action, and relentless focus on getting things done
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