Marketing & Branding Executive
12 hours ago
**Job Title**: Marketing and Branding Executive
**Location**: Wakad, Pune
**Department**: Marketing
**Reports To**: Marketing Manager / Head of Marketing
**Experience**: 2-5 years (preferred)
**Job Summary**:
**Key Responsibilities**:
- **Brand Management**:
- Ensure consistent brand messaging across all marketing channels.
- Maintain brand guidelines and oversee their implementation across departments.
- Support development of company profiles, brochures, and presentations.
- **Marketing Campaigns**:
- Plan, execute, and monitor digital and offline marketing campaigns.
- Analyze performance metrics and optimize campaigns for better ROI.
- Coordinate with design and content teams for campaign deliverables.
- **Content Creation & Management**:
- Create marketing collateral like flyers, case studies, product sheets, etc.
- **Digital Marketing Support**:
- Manage social media platforms (LinkedIn, Instagram, etc.) and oversee content scheduling.
- Work with external agencies where applicable.
- **Events & Promotions**:
- Assist in organizing promotional events, trade shows, and brand activations.
- Coordinate with vendors, partners, and internal teams to execute events smoothly.
- **Market Research**:
- Conduct market and competitor analysis to identify trends, gaps, and opportunities.
- Provide insights to support product positioning and strategic decisions.
**Required Skills & Qualifications**:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2-5 years of relevant experience in marketing and branding.
- Strong understanding of branding principles and marketing tactics.
- Proficiency in tools like Canva, Adobe Creative Suite, or similar.
- Familiarity with digital marketing platforms (Google Ads, Meta, Mailchimp, etc.).
- Excellent communication, creativity, and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
**Preferred**:
- Experience in B2B/B2C marketing.
- Knowledge of analytics tools (Google Analytics, HubSpot, etc.).
- Basic video editing or design skills is a plus.
Pay: ₹25,000.00 - ₹35,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund
- Work from home
**Language**:
- English (required)
Work Location: In person
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