Crh-axis -patna

AB Sun Life Insurance Co Ltd

CRH-Axis -Patna

Location: Bihar - Twin - Tower Hatwha, Bihar
- 1) Job PurposeTo build and maintain strong progressive partnership with the Bank in the assigned Cluster, by supporting and contributing to bank partner’s strategy, adhering to the bank’s norms and agreed guidelines, achieving operational excellence thereby delivering best in class pre and post sales and support services, ensuring speed in delivery and achieving ABSLI’s business targets and promoting business growth.2) Dimensions- What are the areas (in quantitative terms) the job has an impact on?_

DimensionRemarks1.ManpowerSpread across the dedicated Circle2.Branch SpreadRetail3) Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?Job Context:
Bancassurance is the insurance distribution model wherein the bank allows an insurance company to sell its products to the bank’s client base. ABSLI tied up with Axis Bank in March 2024 to sell its insurance products through the Branch Banking Channel.Open Architecture model empowers the customers now to select their Life insurance plans from more than one insurer as per their choice at competitive prices. It also lowers chances of Mis selling, with the intervention of multiple regulators like Reserve Bank of India (RBI) and Insurance Regulatory and Development Authority of India (IRDAI).4) Principal AccountabilitiesAccountabilitySupporting ActionsBusiness Targets - To achieve Business Targets on focused Business parameters like premium, SP/branch activisation, product mix and Persistency thereby contributing to the overall Business Growth and profitability.Build effective relationship with the bank partner and become their first preferred insurerPlan and achieve business targets through the team of CM, FLS and SPs in the bankEnsure to increase SP Activisation and selling of greater NOPs through the Team of CM and FLS for greater distribution of ABSLI productsEnsure selling of right Product Mix as defined by the organisation to achieve overall business growth and profits.Identify and implement new business opportunities within the allocated area to enhance penetrationImplement activities / programs designed at the organisational level to build great visibility, promote branding and strengthen our relationship with the bank.Train and appraise the bank staff on ABSLI products thereby creating a mind space and easy recall for them.Ensure right method of business acquisition and absolutely 0 % mis sellingPre and Post-Sales Support and Service: To provide efficient and best in class, competitive products and services to both the Bank partner and customersEnable the Team of CM to train FLS in order to independently sell ABSLI products by mapping customer needs correctlySupport the team of CM and FL on closing critical Sales call by demonstrating and mentoring them.Support and guide the CM Team to ensure smooth functioning of the internal cross functional Teams and help them to overcome any roadblocks in policy logging and issuanceTrain the team of CM and FLS to carry out end to end process of policy logging and issuance first time right to ensure speedy delivery and 0% leakageEstablish efficient methods to respond to customer queries and maintain persistency levels.Enable Team to cross sell and Upsell ABSLI products as per the customer requirementsPartner relationship Management: To build and strengthen the relationship with the partner bank and become their preferred partnerTo be equipped with Bank’s product ranges and their key features along with the ABSLI productsDevelop a Team who can support the bank in meeting their business targetsPay regular visits to bank branches and meet bank partners.Design differential strategies to gain mindshare and product mix basis the potential of the branchHelp the Bank branches to increase their overall LI pieLiaison with our Regional and Zonal Training Team and ensure periodic product training and branding within the branch for bank staff as well as CM and FLS TeamDesign and launch various training programs and appreciation platforms for the bank staff to achieve higher engagementPeople Development: To build a highly motivated and productive team.Attract, Recruit and Retain Talent in the market, ensure proper handholding and support is provided to the Team.Review and Monitor Team’s performance daily, mentor the CM and FLS in the Middle and Low Performance Bucket, encourage and motivate to do well.Co-create and implement recognition platforms in order to build a capable and motivated team within the CircleEnsure to provide constructive and efficient feedback to the Team and boost their morale for salesTo ensure performance spread in the Team, thereby creating opportunities for qualifying various R and R contests and initiatives as well as enabling team members to earn incentives and stay motivated.Focus on Business Quality and Profitability - Achie