Performance Marketing Intern

4 days ago

Bengaluru Karnataka, India Lokal App Full time

**About Lokal**:
**Access & Empowerment for Bharat through AI and Local Language Internet**

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:
Lokal Matrimony - Location-based matchmaking apps focused on hyperlocal compatibility.

Lokal Jobs - Hyperlocal job discovery platform connecting blue
- and grey-collar workers with nearby opportunities.

GyanTV - Skill-based learning in regional languages (stocks, photography, small business & more).

Dostt - Make new friends through voice chats, games, and real, authentic conversations

Eaze - A safe space to explore emotional well-being via community-driven support.

AstroLokal - Instant access to trusted astrologers through audio and chat.

And more - 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

**Key Responsibilities**:

- Create engaging ad content tailored to south audiences.
- Assist in the end-to-end execution of performance marketing campaigns.
- Optimize ads to improve performance metrics, including CAC and ROI.
- Collaborate with the creative and analytics teams to ensure cohesive strategies.
- Analyze campaign data and provide actionable insights to enhance results.

**Requirements**:

- Fluency in reading and writing any South Indian language is mandatory.
- Passion for content creation and digital marketing.
- Strong analytical skills and attention to detail.
- Basic understanding of ad platforms like Meta Ads and Google Ads (preferred but not mandatory).
- Excellent communication and teamwork abilities

**Benefits**
- Hands-on experience in performance marketing for a fast-growing startup.
- Opportunity to create real impact by contributing to vernacular advertising.
- Exposure to cutting-edge tools and marketing strategies.
- A collaborative and supportive environment to learn and grow.

Location: In-office
Duration: 6 months

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