Brand Strategist

Job Description: Content Analyst and Brand Strategist

**Responsibilities**:
Brand Strategy Development: Develop and implement comprehensive brand strategies aligned with the company's goals and objectives. This involves conducting market research, analyzing competitor strategies, and identifying opportunities for brand differentiation.

LinkedIn Marketing and Content: Develop and execute LinkedIn marketing strategies to enhance brand visibility, engagement, and lead generation. Create and publish engaging LinkedIn content, including articles, posts, and multimedia assets, to attract and engage with target audiences on the platform.

Content Analysis and Optimization: Analyze the performance of content campaigns using relevant metrics and tools. Identify areas for improvement and optimization to enhance engagement, reach, and conversion rates across all channels, including LinkedIn.

Audience Segmentation: Conduct thorough audience research to identify target demographics and segments, including LinkedIn users. Develop tailored content and messaging strategies to effectively reach and resonate with each audience segment, leveraging LinkedIn's targeting capabilities.

Brand Identity Development: Define and refine the brand's visual identity, including logos, color schemes, typography, and imagery, for consistent representation across all platforms, including LinkedIn.

Trend Monitoring: Stay updated on industry trends, consumer preferences, and emerging technologies to anticipate market shifts and adapt brand strategies accordingly, including LinkedIn trends and best practices.

Brand Monitoring and Reputation Management: Monitor online conversations and social media mentions related to the brand, including LinkedIn. Address any negative feedback or brand reputation issues on LinkedIn in a timely and strategic manner.

Skills and Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or related field. Advanced degrees or certifications in marketing or branding are a plus.
- Proven experience in brand strategy development and LinkedIn marketing. Previous roles in marketing, advertising, or brand management with a focus on LinkedIn are preferred.
- Strong analytical skills with the ability to interpret data and draw actionable insights across various platforms, including LinkedIn. Proficiency in analytics tools such as Google Analytics, social media analytics platforms, and CRM systems.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity. Ability to craft compelling narratives and persuasive messaging for LinkedIn and other channels.
- Strategic mindset with the ability to think critically and problem-solve in a fast-paced environment. Strong project management skills with the ability to prioritize tasks and meet deadlines.
- Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams, including LinkedIn marketing teams.
- A passion for branding, storytelling, and creating memorable customer experiences across all platforms, including LinkedIn.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift
- Morning shift

**Experience**:

- total work: 1 year (preferred)

Work Location: Kalamassery, Kochi 682022

NB: Freshers Kindly freshers don’t apply

Pay: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement

Supplemental pay types:

- Overtime pay
- Performance bonus
- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person