Content Marketer

2 weeks ago

Surat, India Pro Start Me Full time

Job Description

**Responsibilities**:

- Develops optimization strategies that increase the company’s search engine results rankings to drive results towards business objectives.
- Owns the execution of on-site and off-site SEO tactics with the goal of improving SEO performance against defined KPIs: search visibility, visits, leads, engagement metrics, and conversions.
- Performs keyword research to identify high-value search phrases to drive traffic that will convert into leads on web properties and be used within marketing materials.
- Optimizes on-page elements such as title tag, Meta description, URL, headings, images, internal links, and more.
- Researches and craft strategies to address SEO trends across channels (e.g. mobile, and voice recognition), and then be able to share research with other marketing team members.
- Develops and execute effective link-building strategies.
- Partners with IT counterparts to promote SEO best practices.
- Leads SEO training opportunities for other marketing team members and client/partner stakeholders.
- Coordinates with the Marketing Analytics team to develop and maintain an SEO dashboard for analysis and reporting.
- Stays on the cutting edge of SEO best practices tools and techniques to develop new ideas forward for testing and beta initiatives.
- Performs other duties as assigned.

**Requirements**:
**Requirements**:

- Strong understanding of search engines and link structure of the Web
- Solid understanding of on-page optimization best practices and techniques
- Deep understanding of keyword research process to identify opportunities
- Experience with managing relationships with external websites, building lead lists, and successfully acquiring backlinks
- Proficient in writing meta descriptions and writing product descriptions in the English language. Experience in content marketing is a plus
- Excellence in managing large amounts of data with the ability to interpret and extract meaningful insights. Operational knowledge of Excel formulas or SQL required
- Strong understanding of web markup, including HTML, CSS, and Schema
- Experience in testing hypotheses to discover which optimization techniques work for different websites
- Expert-level knowledge of Google Search Console and other analytic/research tools, such as Google Analytics, SEMRush, or equivalent
- Passion for learning is a plus.

**Benefits**:
**Benefits to Join Us**:

- WFO
- 5DaysWorking (Monday - Friday)
- NoBond_Policy
- Fun activity / Team Outing
- 20 Paid Leaves + 13 Festival Leaves
- Friendly environment and supportive culture

Job Time - 9:00 am to 5:30 pm (Monday to Friday)

Job Location - Surat

**Office Address**: Pro Start Me Technologies Pvt. Ltd.
501/C, ITC building, Majura Gate, Surat.

**Role**:
Content Marketer / Link Building Expert

**Location**:
Surat, Gujarat, India

**Work Exp.**:
0-3 Years

**Job Type**:
Full Time

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