Content Strategist

16 hours ago

Kochi Kerala, India Priya Fabrics Full time

**About Priya Fabrics**:
Priya Fabrics is a leading têxtile and fashion retailer offering a diverse range of **fabrics and readymade garments**. We are looking for a **Content Strategist & Brand Communication Specialist** to develop impactful content strategies, engage customers, and elevate our brand presence across all product categories.

**Key Responsibilities**:

- Develop and implement content strategies to promote both **fabrics and readymade collections**.
- Create engaging content for social media, website, blogs, and marketing campaigns.
- Maintain a consistent brand voice and storytelling across all communication channels.
- Plan and execute digital marketing campaigns to highlight new arrivals, seasonal trends, and special offers.
- Collaborate with the sales and design teams to create promotional materials.
- Manage social media accounts, respond to customer inquiries, and enhance engagement.
- Monitor content performance and refine strategies based on insights.
- Develop creative storytelling around fashion trends, styling tips, and Priya Fabrics’ unique offerings.
- Assist in PR activities, influencer collaborations, and community partnerships.

**Requirements**:

- Strong writing, storytelling, and content planning skills.
- Experience in social media management, branding, or digital marketing.
- Knowledge of SEO, Canva, or graphic design tools is a plus.
- Passion for fashion, têxtiles, and consumer trends.
- Ability to create innovative campaigns for different customer segments.
- Strong organizational and communication skills.

**Why Join Us?**
- Be part of a growing and trusted brand in the têxtile and fashion industry.
- Creative freedom to shape brand storytelling.
- Competitive salary.
- A collaborative and dynamic work environment.

**Job Types**: Full-time, Freelance

Schedule:

- Day shift

Work Location: In person

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