
Google Ads Executive
6 days ago
**Roles and Responsibilities**:
- **Campaign Management**:Create, manage, and optimize Google Ads campaigns across various networks, including Search, Display, and Video.
- **Keyword Research**:Conduct thorough keyword research to identify high-performing keywords and implement them effectively in campaigns.
- **Ad Creation**:Develop compelling ad copy and creative that aligns with campaign objectives and resonates with target audiences.
- **Performance Monitoring**:Analyse campaign performance metrics and make data-driven decisions to improve ROI.
- **Budget Management**:Allocate and manage advertising budgets effectively to maximize campaign performance.
- **A/B Testing**:Conduct A/B testing of ad copy, landing pages, and targeting options to determine the most effective strategies.
- **Reporting**:Prepare and present regular performance reports to stakeholders, highlighting key insights and recommendations.
- **Trend Analysis**:Stay updated with the latest trends and best practices in Google Ads and digital advertising.
**Qualifications**:
- Minimum 1 year of experience managing Google Ads campaigns.
- Proficiency in Google Ads tools and platforms.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Excellent written and verbal communication skills.
- Familiarity with Google Analytics and other relevant digital marketing tools.
- Ability to work independently and manage multiple campaigns simultaneously.
Work Location: In person
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