Digital Marketing and SEO Executive
2 days ago
_**Principal Duties**:_
- Planning for Social Media: Craft and execute a social media strategy that is in line with our brand's essence, objectives, and overarching marketing efforts.
- Collaborative Content Creation: Partner with content and creative teams to craft compelling and platform-specific content that engages our target demographic and stimulates interaction.
- Brand and PR Enhancement: Through strategic social media management, elevate the brand's image and manage public relations, including crisis resolution and reputation tracking.
- Engagement with Community: Foster brand loyalty and customer satisfaction by actively interacting with our online community, addressing comments and inquiries promptly.
- Analytical Insight and Reporting: Utilize analytics tools to monitor and report on the effectiveness of social media activities, using data to refine and optimize future strategies.
- Influencer Collaboration: Identify and engage with influencers and brand advocates to broaden our social media influence and authenticity.
- Search Engine Optimization: SEO audit and keyword research on a monthly basis, creation of backlinks and content by working with our team.
Educational Background: Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
Professional Experience: 5-10 years experience driving social media engagement, with a proven track record in brand enhancement and public relations.
- **Skill Set**:_
- Innovative and creative approach to social media content and campaign execution.
- Proficiency across major social media platforms (Instagram, Twitter, Facebook, and TikTok) and familiarity with management tools.
- Comprehensive understanding of social media analytics and tools.
- Outstanding communication and community engagement skills.
- Team-oriented with the ability to work in a collaborative environment.
- Excellent organizational skills, capable of juggling multiple projects and meeting deadlines.
- Personal Qualities: Flexible, proactive, detail-oriented, with a strong passion for storytelling, brand development, and community building.
Pay: ₹25,000.00 - ₹50,000.00 per month
**Benefits**:
- Paid time off
Work Location: In person
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