Digital Marketing

3 days ago

Ambala, India Arrow Jobs Placement Full time

Anjali S

**Job Title**: Digital Marketing (SEO) Executive (Scientific Industry)

**Location**: Ambala Cantt, Haryana (within 30 km radius)

**Working Hours**: 10:00 AM - 6:30 PM, Monday - Saturday

**Salary Range**: ₹15,000 - ₹20,000 per month

**Experience**: 2+ years

**Job Summary**:
**Key Responsibilities**:

- **SEO Strategy & Implementation**:

- Develop, execute, and manage comprehensive SEO strategies, including on-page optimization, off-page optimization, technical SEO, and local SEO.
- Conduct in-depth keyword research, competitor analysis, and trend analysis specific to the scientific industry.
- Optimize website content, meta descriptions, title tags, and other on-page elements for search engine rankings.
- Identify and implement link-building strategies to acquire high-quality backlinks from relevant scientific and industry websites.
- Perform technical SEO audits and work with development teams to resolve issues such as site speed, crawlability, indexation, and mobile-friendliness.
- **Content Optimization**:

- Collaborate with content creators to ensure all new and existing content is SEO-friendly and aligned with target keywords.
- Provide recommendations for content improvements based on SEO best practices.
- **Performance Monitoring & Reporting**:

- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Track key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and bounce rates.
- Generate regular reports on SEO progress and provide actionable insights for improvement.
- **Industry Knowledge**:

- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, specifically as they relate to the scientific industry.
- Understand the unique search behaviors and information needs of scientific professionals.
- **Collaboration**:

- Work closely with the marketing, sales, and product teams to ensure SEO efforts align with overall business objectives.

**Required Skills & Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).
- **2+ years of proven experience as an SEO Executive or similar role.**:

- **Demonstrable experience with SEO in the scientific, pharmaceutical, or technical industry is highly preferred.**:

- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Experience with keyword research, link building, and content optimization.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team.
- Familiarity with HTML, CSS, and website content management systems (CMS) is a plus.

**Benefits**:

- Opportunity to work in a dynamic and growing scientific industry.
- Be part of a collaborative and supportive team environment.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time

Schedule:

- Day shift

**Experience**:

- SEO tools: 3 years (required)

**Location**:

- Ambala, Haryana (required)

Work Location: In person

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