
Digital Marketing Assistant
1 week ago
Job Description: Digital Marketing - Real Estate
**Position Summary**:
**Key Responsibilities**:
**Strategy Development**:
- Design and implement comprehensive digital marketing strategies to drive lead generation, brand awareness, and customer engagement.
- Develop campaigns tailored to target audiences, focusing on homebuyers, investors, and tenants.
**Content Creation and Management**:
- Develop visual and written marketing materials that showcase properties and real estate projects effectively.
**Search Engine Optimization (SEO)**:
- Optimize the company website and property listings to improve organic search visibility.
- Conduct keyword research and implement on-page/off-page SEO strategies.
**Pay-Per-Click (PPC) Advertising**:
- Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram.
- Monitor campaign performance and optimize ads to maximize ROI.
**Social Media Management**:
- Manage and grow the company’s social media channels, creating engaging posts, stories, and advertisements.
- Respond to comments and inquiries promptly to build a strong online community.
**Analytics and Reporting**:
- Monitor digital marketing metrics and KPIs to assess the success of campaigns.
- Generate detailed reports and provide actionable insights for continuous improvement.
**Market Research**:
- Stay updated on real estate market trends and competitor activities.
- Identify new digital marketing opportunities to stay ahead of industry trends.
**Qualifications and Skills**:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- **Experience**: 2-4 years in digital marketing, preferably in real estate or a related industry.
- **Technical Skills**:
- Knowledge of SEO, SEM, and social media best practices.
- Familiarity with CRM systems and lead management tools.
- **Creative Skills**: Ability to design basic marketing assets using tools like Canva, Adobe Photoshop, or similar software.
- Strong understanding of real estate audience preferences and market dynamics.
- Excellent communication and project management skills.
Pay: ₹15,000.00 - ₹20,000.00 per month
Schedule:
- Day shift
- Fixed shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (required)
- total work: 1 year (preferred)
Work Location: In person
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