Digital Marketing Expert

4 days ago

Thiruvananthapuram Kerala, India The Lyceum Academy Full time

**Responsibilities**:
1. Develop and execute comprehensive digital marketing strategies to increase online visibility, drive website traffic, and generate leads.

2. Manage and optimize digital advertising campaigns across various platforms including Google Ads, Facebook Ads, LinkedIn Ads, and display networks.

3. Conduct keyword research, competitor analysis, and audience targeting to inform SEO and SEM strategies for improved organic and paid search performance.

4. Create, curate, and schedule engaging content for social media platforms (Facebook, Twitter, LinkedIn, Instagram) to enhance brand awareness, engagement, and community growth.

5. Monitor website analytics using tools like Google Analytics to track performance metrics, analyze user behavior, and identify areas for improvement.

6. Collaborate with the design team to produce visually appealing graphics, videos, and other multimedia content for digital marketing campaigns.

9. Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and proactively suggest new ideas and strategies.

10. Communicate effectively with internal teams and external stakeholders to ensure alignment on marketing objectives, strategies, and project timelines.

11. Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

12. Monitor and respond to customer inquiries, comments, and reviews across digital channels in a timely and professional manner.

13. Coordinate with external vendors, agencies, and freelancers as needed to support digital marketing initiatives.

14. Stay up-to-date with relevant laws, regulations, and compliance standards related to digital marketing activities.

**Skills**:
1. Familiarity with graphic design tools such as Adobe Photoshop, Illustrator, Canva, etc.

2. Experience with video editing tools such as Adobe Premiere Pro, Final Cut Pro, iMovie, etc.

3. Strong analytical and problem-solving abilities.

4. Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, Moz, etc.

5. Advanced knowledge of SEO principles and best practices.

6. Familiarity with graphic design tools such as Adobe Photoshop, Illustrator, Canva, etc.

7. Experience with video editing tools such as Adobe Premiere Pro, Final Cut Pro, iMovie, etc.

8. Ability to prioritize tasks and manage multiple projects simultaneously.

9. Creative thinking and a keen eye for design and visual aesthetics.

10. Strong attention to detail and accuracy.

11. Team player with the ability to collaborate effectively with cross-functional teams.

12. Time management and organizational skills.

**Job Types**: Full-time, Permanent

**Benefits**:

- Flexible schedule
- Paid time off

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Supplemental pay types:

- Performance bonus

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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