PPC Executive

1 week ago

Jalandhar Punjab, India Intellisense Technology Full time

**Position Overview**:
**Experience**:
Minimum of 2 years of proven experience in managing PPC campaigns.

**Key Responsibilities**:
**Campaign Management**:

- Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Conduct keyword research, ad copy creation, and ongoing campaign monitoring to achieve performance goals.

**Budget Management**:

- Effectively manage PPC budgets to ensure optimal allocation and maximum ROI.
- Regularly monitor campaign spending and adjust strategies as needed to stay within budget constraints.

**Performance Analysis**:

- Utilize analytics tools to track and analyze campaign performance.
- Generate insightful reports, identify trends, and provide recommendations for continuous improvement.

**Ad Copy and Creative Testing**:

- Conduct A/B testing for ad copies, creatives, and landing pages to improve click-through rates and conversion rates.
- Stay updated on industry trends and competitor activities to enhance campaign effectiveness.

**Keyword Research**:

- Perform comprehensive keyword research to identify new opportunities and optimize existing campaigns for relevancy and efficiency.

**Ad Extensions and Formats**:

- Implement and manage ad extensions to enhance ad visibility and user engagement.
- Stay informed about the latest ad formats and features across PPC platforms.

**Qualifications**:

- Any Graduate or Bachelor's degree
- In-depth knowledge of Google Ads, and social media advertising platforms.
- Strong analytical skills and the ability to interpret data to drive actionable insights.
- Experience with bid management tools and campaign optimization techniques.
- Excellent communication skills, both written and verbal.

**Preferred Skills**:

- Google Ads certification and other relevant certifications in digital marketing.
- Familiarity with SEO principles and their integration with PPC strategies.
- Experience with PPC campaigns for Different Types of Businesses.

**Salary**: ₹30,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 3 years (preferred)

Ability to Commute:

- Jalandhar, Punjab (required)

Ability to Relocate:

- Jalandhar, Punjab: Relocate before starting work (required)

Work Location: In person

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