Digital Marketer- SEO

2 days ago

Lucknow, India Mazestix Hospitality & Resort pvt ltd Full time

**Digital Marketer-SEO & PPC Executive**

**Job Description - JD**

**Experience**:2 to 4 Years of experience in PPC & SEO

**Domain**: Hospitality (preferred)

**Qualification**:Any Graduate

**Salary**: 18-28K PM

**Location**: Gomtinagar (Vibhuti khand) Lucknow

**Skill Sets**:

- **Develop and implement PPC strategies**:Plan, execute, and optimize PPC campaigns & Shopping Campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising channels.
- **Keyword research**:Conduct comprehensive keyword research to identify high-performing keywords and create targeted ad groups.
- **Ad copy creation**:Write compelling ad copy that is tailored to specific audience segments, ensuring strong click-through rates (CTR) and conversions.
- **Campaign management**:Monitor, track, and optimize campaign performance to maximize return on investment (ROI) and achieve campaign objectives.
- **Bid management**:Monitor and adjust bid strategies to ensure optimal ad positioning and cost efficiency.
- **Landing page optimization**:Collaborate with the marketing team to optimize landing pages for better user experience and conversion rates.

**Required Skills**:

- Strong understanding of keyword research, ad copywriting, bid management, and campaign optimization techniques.
- Proficient in using PPC analytics tools, such as Google Analytics, Google Ads Editor, and other PPC management platforms.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
- Strong written and verbal communication skills.
- **Develop and implement PPC strategies**:
Plan, execute, and optimize PPC campaigns & Shopping Campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising channels.
- **Keyword research**:
Conduct comprehensive keyword research to identify high-performing keywords and create targeted ad groups.
- **Ad copy creation**:
Write compelling ad copy that is tailored to specific audience segments, ensuring strong click-through rates (CTR) and conversions.
- **Campaign management**:
Monitor, track, and optimize campaign performance to maximize return on investment (ROI) and achieve campaign objectives.
- **Bid management**:
Monitor and adjust bid strategies to ensure optimal ad positioning and cost efficiency.
- **Landing page optimization**:
Collaborate with the marketing team to optimize landing pages for better user experience and conversion rates.

Thanks & Regards

Mini Tiwari

Sr. HR Recruiter

Contact no. 8795415777

**Salary**: ₹18,000.00 - ₹28,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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