Digital Marketing Executive

2 weeks ago

Kolathur Chennai Tamil Nadu, India Koushika Enterprises Private Limited Full time

**JD for Digital Marketing**
- Capture high-quality images and videos for social media and marketing campaigns.
- Ensure photos and videos align with the brand's aesthetics, tone, and message.
- Use tools like Adobe Photoshop, Lightroom, Premiere Pro, or other editing software to enhance photos and videos.
- Ensure consistency in editing style (filters, color grading, aspect ratios) for social media platforms.
- Prepare visuals that are optimized for various platforms (Instagram, Facebook, Twitter, etc.).
- Create a content calendar to plan and schedule posts across multiple social media platforms.
- Develop engaging content that resonates with the target audience (posts, stories, reels, etc.).
- Research and stay up to date with social media trends to incorporate in the content strategy.
- Use social media management tools (e.g., Hootsuite, Buffer, or Later) to schedule posts in advance.
- Monitor post performance and adjust content strategy based on analytics.
- Respond to customer inquiries, messages, and comments promptly.
- Handle both positive and negative feedback professionally and ensure customer satisfaction.
- Engage with followers by liking and replying to comments.
- Participate in discussions and create a sense of community by building relationships with the audience.
- Monitor the performance of social media content (engagement, reach, growth, etc.) using platform analytics tools.
- Use insights to adjust strategies and optimize content.
- Assist in creating paid advertising campaigns on social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Monitor the performance of paid ads and adjust based on KPIs (click-through rate, conversion rate, etc.).
- Ensure that all content (visual and written) aligns with the brand’s identity and voice.
- Collaborate with other teams to ensure consistent messaging across all marketing channels.

**Skills Required**:

- Proficiency in **photography** and **videography**.
- Strong knowledge of **photo and video editing software** (e.g., Photoshop, Lightroom, Premiere Pro, etc.).
- Experience with **social media platforms** (Instagram, Facebook, LinkedIn, TikTok, etc.) and their tools.
- Ability to engage with the audience through **comments, DMs, and posts**.
- Familiarity with **social media management tools** (e.g., Buffer, Hootsuite).
- Good understanding of **social media trends** and **audience behavior**.
- Ability to **track and analyze performance** metrics to optimize strategies.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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