Marketplaces Advertising Executive

5 days ago

Pune, India Pattern Full time

**_About Pattern_**

Pattern is a global ecommerce and marketplace growth accelerator serving a global client base from offices in Melbourne, Sydney, Utah, London, Dubai, Hong Kong, and Guangzhou.

With a strong reputation in Australia for digital marketing and ecommerce strategy and implementation, we are consistently striving for delivery excellence and partner growth across the region.

With our agency and ecommerce consulting business alongside our end Amazon reseller/wholesale offering, Pattern is a full-service ecommerce partner to likeminded brands and retailers who are focused on sustainable ecommerce growth.

We are experiencing a period of strong growth with success across some of Australia's (and the world's) most respected retailers and offer amazing perks.

**_ Mission_**

As Pattern's Marketplaces Advertising Executive, you will work with a team of performance marketing professionals at the absolute top of their fields. You will influence and contribute to the growth and development of our client's digital channels through the execution of marketplace advertising campaigns. We are looking for someone who is passionate about digital marketing who can hit the ground running.

Reporting to the Senior Affiliate and Marketplaces Advertising Manager, you will be a key player in the Performance team and work closely with members of the broader Digital Agency team.

**_ Principal Duties_**
- Assist in testing, scaling and optimising marketplaces advertising campaigns (e.g. Amazon Advertising)
- Assist in the analysis and optimising of existing Marketplaces Advertising campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy and any other optimisation required to drive revenue and sales.
- . Working with the clients on a tactical and strategic basis across Marketplaces Advertising.
- Ongoing monitoring of monthly budgets across client accounts
- Monitoring the KPI targets for each client and providing suggestions on how these could be met
- Identifying insights and opportunities that feed into client growth targets
- Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
- Delivering weekly, monthly, yearly reporting in line with Pattern's reporting framework
- Competitor analysis

**_ Skills and qualifications_**
- 18 months+ of Amazon Advertising experience in a digital agency
- Excellent verbal and written communication skills
- Excellent attention to detail
- Analytical with an eye for insights
- Proficient in Excel
- Ability to work closely with senior team members to take direction on campaigns
- A self-motivator who is constantly learning about the latest performance marketing strategies and tools

**Desired Traits & Competencies**:

- Organisation and planning - has the ability to plan and organise time in an efficient and productive manner. Focuses on key priorities.
- Commitment to Delivery Excellence - knows what exceptional delivery looks like and holds themselves to those standards
- Analytical skills - able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
- Attention to detail - does not let important details slip through the cracks or derail a project.
- Teamwork - reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
- Proactivity - acts without being told what to do. Brings new ideas to the company.

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